Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew. send the razor on a sabbatical.

Marketing 48

Marketing Video Consumer Agency 48

NewsWhip

NOVEMBER 13, 2020

I love in NewsWhip that we’re able to say this topic is trending and identify the people, the influencers and the influential outlets propelling that story forward. Brett Could you share any examples of brands who are identifying the sweet spot and breaking new ground with the real time cultural trends of today? I like that.

Agency 78

Agency Creativity Instagram Trends 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. And there are some real gems in that certain whitepaper from 2016. 13) Data says it’s fit to print.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. COVID-19 agency start-up report explored this trend. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades. The original moniker has stuck.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60