Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. More, More and Still More.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified allows you to monitor all the major social media sites and online news sources. The dashboard tab provides a slick way to visualize the results of earned media and social engagement.

Software 115

Software Tools Publicity System 115

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Highest ROI : Lithium social media management. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. G2 names best media monitoring solutions for 2021. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out.

Trends 83

Trends Publicity Analytics Software 83

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%).

Study 78

Study Marketing Brand Branding 78

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. The median number of social media shares: 2. Vice President, Marketing Technology. Clicks are measured with the bit.ly Christopher S.

SEO 60

SEO Google Social Media Agency 60

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 of individuals exposed to earned media. million paid in stock and $15.9

Analytics 68

Analytics Report Technology Pitching 68

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. There’s been a huge wave of innovation in health and technology.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The Snapchat Problem: Measurement.

Real Estate 60

Real Estate Analytics Measurement Course 60

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us.

eBook 120

eBook Google Tools Analytics 120

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Cision

APRIL 11, 2016

A couple of things: first, all social networks are pay-to-play at a certain scale. Facebook is an extreme example of this because it is the largest social network by many measures, and you pay to reach all of your fans and to target non-fans by extraordinarily precise criteria. User Expectations. Pretty pricey, right?

Pinterest 120

Pinterest Facebook Resources Twitter 120

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Setting up social media searches works almost the same way but there is an extra step.

Tools 83

Tools Comparison Media System 83

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. PR Measurement: A Pulse Check on How Communicators Show Value. Arik Hanson].

Survey 71

Survey Technology Corporate Financial 71

NewsWhip

JULY 21, 2020

Measuring the flight to quality. The Iffy Quotient , published by the University of Michigan Center for Social Media Responsibility (CSMR) , is the fraction of the most popular URLs on Facebook and Twitter that come from Iffy sites, our tongue-in-cheek way to describe sites that often publish misinformation. James Park.

System 78

System Facebook Twitter Software 78

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. A total of 40.6

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Mindful Marketing

JANUARY 14, 2016

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. It’s time to re-prioritize your earned media strategy and shift some of the investment from paid and owned to earned for a more balanced approach.

Marketing 120

Marketing Financial Strategy Analytics 120

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Getting Your PR Measurement Program in Shape for 2016. Want to see how to do this for your blog? Here’s how. Ah, the question on every PR pro’s mind.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 192

Writing Communications Marketing B2B 192

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Inspiring speakers who will provide you with powerful business insights.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Shift Communications

DECEMBER 15, 2015

Video traffic is predicted to comprise 55% of internet traffic by 2016. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms. With Vine, you see how many people have liked your Vines.

Brand 60

Brand Branding Film YouTube 60

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

PR Conversations

FEBRUARY 28, 2018

If you have views on this topic, then add a comment here or on social media. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35