ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. Social media, digital video, email, and PR that generates earned media all play a role here. Drive engagement year-round. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. When brands create immersive experiences that are so compelling and unusual, they earn media placements from the press, adding a whole other dimension to the marketing campaign.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JUNE 21, 2017

Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. For a broad topic like social media in business today, personalize it. For larger groups, rhetorical questions can help capture flagging attention after a few minutes into a talk.

Conference 178

Conference Groups Examples Exercises 178

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Practitioners have never been busier. Pull up a chair a.

Government 132

Government Crisis Exercises Retail 132

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Our research-driven approach revealed where best to communicate with millennials, and social media was a popular platform for this audience. PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 94

Case Study Study Guidelines Creativity 94

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Peer Groups.

Communications 206

Communications Television Transportation Study 206

Communications Conversations

DECEMBER 30, 2015

Looking forward to what lies ahead in 2016! Hoping to get together with this group again in the coming year. Opportunity: Working on a fantastic local influencer event with the Minnesota Pork Board. Four Meet-Ups in, and I’m looking forward to seeing where this goes in 2016. Such a great group of people.

Groups 60

Groups Local Meeting Corporate 60

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

JUNE 7, 2016

I joined the Board of BornFree, a philanthropic initiative to eradicate the mother-to-child transmission of HIV by the end of 2016. Identify powerful ways to tell your story to a group of influential people both inside and outside your business. My favorite social media platform is…Twitter. My hidden talent is…drawing.

Groups 120

Groups Industry Technology Communications 120

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Want to get more media coverage? My favorite social media platform is…. Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

PR in High Definition

OCTOBER 26, 2020

It is the term used to describe the public denouncing of the behaviour or beliefs of a person, group, or business via online platforms and the act of calling for others to acknowledge and engage with them no longer. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example.

Groups 62

Groups Employee Leadership Examples 62

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. They are also likely to fall into the “underemployed” segment, as they are just starting their careers and working life; this group is also less likely to vote.

Insurance 71

Insurance Insurance Healthcare Technology 71

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

APRIL 25, 2017

The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time. Information is everywhere. That’s where the Associated Press steps in.

Facebook 75

Facebook Newspapers Local Consumer 75

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotable from Ms. This is our audience.”. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. My personal view is that the PR business will continue to evolve.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. You can check out my PR portfolio at [link]. Why do you care about Social PR? Who inspires you?

Insurance 40

Insurance Insurance Course Television 40

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

wiredPRworks

SEPTEMBER 11, 2016

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Last month our book group read The Submission , a novel by Amy Waldman. 2016 Update. 2016 Update. Now let's go home." they answered.

Community 40

Community Writing Education Film 40

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. For example, Patagonia takes action to protect public lands and fund environmental groups. Video and creative media. Content promotion across owned, earned and paid media. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Stay tuned in 2016! Trade media and industry trade groups can also be of great help. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

OCTOBER 12, 2017

While he was taking a few of the sample classes during the morning sessions, I was doing the same with a group of parents. Our group tried to discern when it was created, whether it was real or fictitious, and, if it was real, was it a famous place? Today, Red Bull Media House is one of the world’s most successful media companies.

Marketing 53

Marketing Enterprise Print Film 53

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. Media still need content.

Media 112

Media Journalism Report Video 112

Beyond PR

JULY 13, 2016

Here are a few newsworthy content themes and press release examples to help you become an all-star contributor when distributing election-related content to voting blocs, political media and policy makers. The media and other audiences will take note of ill-informed, empty messaging. The Economy. Healthcare and Public Safety.

Energy 40

Energy Healthcare Policies Agriculture 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I love to work out at the gym nearby and ride my bike on local roads. You might also be interested in: Meet the Media: Nicole Wakelin, Freelance Automotive Journalist.

Meeting 66

Meeting Automotive Engineering Media 66

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 4) Better integration of owned, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Unlike landing pages, hashtags and even QR codes that help create commonality across messaging channels, linked tactics are grouped sets of tasks in which each tactic delivers more results than it would independently.

Communications 79

Communications Pinterest Reddit Radio 79