Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Plus, when your smartphone is not easy to access, she’s even more convenient than Google or Siri. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Reddit has the answers.

Reddit 236

Reddit YouTube Google Course 236

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. The tech giants. So, what does that entail? Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Social Media Configuration. Connecting Google Search Console. It’s super easy to do. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 93

Social Media Marketing Media Creativity 93

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Like some technological teddy. So, in the new year, I Googled the indescribable teeth-grating background hum. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Invest in social listening. Social listening involves observing and interpreting digital conversations to better understand emerging trends.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. I am sure we will see many more movements towards this.

Video 38

Video Social Media Media Google 38

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. It identifies popular content in a network and the individuals sharing it.

Tools 135

Tools Software Enterprise Measurement 135

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Highest ROI : Lithium social media management. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Shift Communications

FEBRUARY 4, 2016

When a new social media platform comes out, there’s usually a mad rush to be the first on the platform. But using new social media platforms has advantages and disadvantages. Wait, why shouldn’t you stampede to the hot, new social thing? Companies have limited resources to put toward social media.

Google 60

Google Social Media Resources Measurement 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. You should look at some of the solutions on the grid if you are in the market for media monitoring.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Cision

DECEMBER 5, 2017

and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

NOVEMBER 21, 2018

. #4 Weaponised media Fake news is used to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It’s an issue as old as media itself that has been given renewed stimulus by social media and the internet. That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%).

Study 78

Study Marketing Brand Branding 78

Stephen Waddington

JUNE 5, 2017

The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

APRIL 7, 2016

Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. .

Facebook 120

Facebook Media Trends Mobile 120

Flack's Revenge

JUNE 20, 2018

So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last week, which showcased the latest findings, and featured a panel of execs from Facebook, Google, NY Times and HuffPost. Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution.

Journalism 136

Journalism Facebook Advertising Advertising 136

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

We’ve seen the power of corporate advocacy in the controversy over multiple state “bathroom bills” in 2016 and earlier this year, when countless CEOs joined the chorus against legislation that many found discriminatory and that they found bad for business.

Corporate 159

Corporate Trends Banking Healthcare 159

Shift Communications

OCTOBER 11, 2016

SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases. Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Christopher S.

SEO 60

SEO Google Social Media Agency 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Craig Dekshenieks | Aderant.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Shift Communications

JANUARY 31, 2017

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. Third, fake news is shared most on Facebook, far more than other social media channels. Vice President, Marketing Technology.

Analysis 60

Analysis Data Facebook Training 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? Technology investment + human capital = The virtuous PR circle. Very cool.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. Inbound: Is it time that Google removed Forbes from search. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60