The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Listening: Social media has provided us with the ultimate research tool. One tool you should know how to use is Google Analytics. Having data without insights is totally useless.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Cision

NOVEMBER 23, 2015

Although businesses may intuit email as an afterthought, it easily outperforms each of the platforms mentioned about in open rate (to its social equivalent) and click-though. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

Communications 120

Communications Mobile Facebook Study 120

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. State of Media ). Social Media Marketing Statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Axia PR

NOVEMBER 21, 2022

Younger audiences are using the social media platform for casual searches, Google reports. The popular app first came in 2016 and has since grown. We all know of it, but do we know how powerful it actually is, especially for Generation Z?

Engineering 62

Engineering Google Social Media Video 62

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Social Media Configuration. Connecting Google Search Console. It’s super easy to do. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results.

Google 60

Google B2C Analytics Data 60

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. So, in the new year, I Googled the indescribable teeth-grating background hum. Sign Up Now. #1: I had a fuzz in my head. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Solo PR Pro

AUGUST 21, 2018

That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal. YouTube, the second largest search engine, behind Google, is used by 73% of U.S. The post Social Media in 2018: Where is Your Audience? The winner is – YouTube! Platform Demographics.

Social Media 46

Social Media YouTube Media Pinterest 46

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

Mindful Marketing

FEBRUARY 17, 2016

How has social media evolved PR measurement? From free tools like Google Analytics to new software platforms like SeeDepth, CRM like Bullhorn, and services like Katie’s, the chat covered the gamut of challenges and opportunities facing PR experts who need to improve measurement and better prove their value.

Measurement 50

Measurement Analytics Software Resources 50

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Plus, when your smartphone is not easy to access, she’s even more convenient than Google or Siri. So many people say, “Just google it.” Yes, I’m Googling, but YouTube is also a favorite learning platform.

Reddit 236

Reddit YouTube Google Course 236

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media.

Government 214

Government Digital PR Report LinkedIn 214

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Invest in social listening. Social listening involves observing and interpreting digital conversations to better understand emerging trends.

Financial 190

Financial Reddit Advertising Advertising 190

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. It’s also launching a media literacy campaign as part of its larger strategy.

Government 149

Government YouTube Wikipedia Google 149

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Google Plus Removes Location Sharing Feature.

Social Media 49

Social Media Pinterest Media Instagram 49

PR in High Definition

APRIL 30, 2024

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. The pink tax is the theory that products sold to women are marked up at a higher price – if you were to Google shampoo for men and then shampoo for women, for instance, there’s a noticeable difference in the average price.

Privacy 62

Privacy Energy Technology Financial 62

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Highest ROI : Lithium social media management. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

Waxing UnLyrical

APRIL 22, 2016

On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. Robert Scoble (@Scobleizer) April 14, 2016. And that even got Robert Scoble to chime in!

Marketing 40

Marketing Nonprofit Measurement Banking 40

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. TikTok is a social media app that allows users to create and share short-form videos set to music. What is Tik Tok and why is it popular? billion viewers each month.

Privacy 62

Privacy Social Media Viral Instagram 62

PRSay

SEPTEMBER 19, 2019

In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. Analytics company 1010data found that while pumpkin spice products available for purchase had risen by nearly 50 percent between 2015 and 2016, sales only went up 21 percent. Predicting the PSL’s future.

Instagram 126

Instagram Analytics Google Trends 126

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Twitter (@twitter) September 8, 2016. Google Hangouts / Skype. pic.twitter.com/VEU92V5Gqj.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

JUNE 3, 2016

Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. Here’s some of what we talked about.

Media Relations 40

Media Relations Measurement Media Analysis 40

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You have to set up your goals in Google Analytics based on the goals you set for the website.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. now get news from social media. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY? REGISTER FOR THE COURSE.

Measurement 100

Measurement Analytics Social Media Google 100

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Frankly, I’m exhausted as they took us on a wild ride.

Facebook 120

Facebook Journalism Local Google 120

Cision

DECEMBER 5, 2017

and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235