Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Download your copy now!

Google 60

Google B2C Analytics Data 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Last but not least, want to get search engine data inside Google Analytics?

Analytics 60

Analytics Google Data Engineering 60

Deirdre Breakenridge

APRIL 25, 2017

While watching the news, during the 2016 election, our kids asked Alexa about TPP to learn it stood for the Trans-Pacific Partnership, “a trade agreement between Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.”. So many people say, “Just google it.”

Reddit 236

Reddit YouTube Google Course 236

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. The tech giants. So, what does that entail? Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? To effectively harness technology and make use of data to successfully deliver value, you have to know what you don’t know.”. According to Geoff Parker, the Charles E.

System 62

System Technology Engineering Data 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. We all know AI and machine learning technologies are infiltrating many aspects of or lives. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice. Both Amazon and Google serve content from more than 50 sources.

Publicity 84

Publicity Marketing Google Radio 84

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Facebook and Google dominate digital advertising. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia.

Trends 159

Trends Mobile Advertising Advertising 159

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on.

Tools 135

Tools Software Enterprise Measurement 135

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Edelboim has served as Cision’s President of the Americas since December 2016.

Communications 64

Communications YouTube Analytics Instagram 64

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Hey, Google! Content production to grow 25%. “58% Tech skills gap persists. Chatbots are overhyped.

Study 78

Study Marketing Brand Branding 78

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” However, to take advantage of this, certain things have to change to allow the mobile device to be used most effectively and in the ways that companies like Apple and Google intended for them to be used. And this makes perfect sense.

Mobile 129

Mobile Enterprise Employee Technology 129

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Critical Mention adds Google Analytics integration. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Vice President, Marketing Technology.

Publicity 110

Publicity eBook Analysis Google 110

Cision

APRIL 7, 2016

And according to the State of the Media 2016 Report , 18.7 The program is also compatible with comScore, Omniture and Google Analytics, allowing publishers to see how much traffic Facebook is driving to their native content, what types of articles are most engaging and how long readers are staying on the articles. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

OCTOBER 11, 2016

SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases. Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth. Google removed 8 million videos in Q4 2017. Here’s what I spotted. #1 50% of the world’s population, 3.6

Report 92

Report Trends Retail Marketing 92

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? Technology investment + human capital = The virtuous PR circle. Very cool.

eBook 120

eBook Google Tools Analytics 120

Stephen Waddington

JUNE 5, 2017

Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. The rise of ad blocking was the story of Meeker’s 2016 report. It’s the reason for the boom in applications and devices such as Alexa, Google and Siri. 6 Free tools boost planning and investment in internet ads.

Publicity 122

Publicity Marketing Healthcare Television 122

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

Flack's Revenge

OCTOBER 25, 2017

Nice bump from Best Tweeter 2016). Google Data Studio (great for analytics reports). Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Hero : Rachael Cobb (making our panel proud!). Social Tools.

Tools 120

Tools Enterprise Analytics Case Study 120

Shift Communications

JANUARY 31, 2017

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. Vice President, Marketing Technology. Is it as big a problem as people make it out to be? How concerned were people? Christopher S.

Analysis 60

Analysis Data Facebook Training 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Communications Conversations

NOVEMBER 27, 2017

That’s compared with just 6 million shipped in all of 2016. And, we’re on the cusp of another holiday season where Amazon Echo Dots (now just $30-40) and Google Home devices will be a popular holiday gift once again–so, those “devices in home” numbers are sure to grow once again. Um, that’s a LOT.

Google 60

Google Technology Data Brand 60

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

JANUARY 28, 2020

Check it out here: If you’ve ever used Google to search for news and then used a browser plugin like Hunter.io This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. too search for their email address – Notified is automating that process.

Software 115

Software Tools Publicity System 115

Shift Communications

JUNE 19, 2017

The short summary of what GDPR constitutes includes: Right to be forgotten : EU citizens may request to be forgotten by any entity; for example, an EU citizen could request that Google delete any data it has about them. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

JULY 18, 2016

It’s been a huge success for Niantic Labs (a company that was spun off from Google and specializes in building apps over Google Maps), Nintendo and The Pokémon Company. There were social networks before Facebook, there have been many after (including the well-funded Google Plus and Twitter).

Case Study 120

Case Study Mobile Google Facebook 120

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. If Google is signalled that a page is mobile-friendly, it is able to index the page better for mobile searchers. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60

Mobile SEO Web Google 60

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. Inbound: Is it time that Google removed Forbes from search. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60