Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2B 60

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The platform is similar to a search engine that can be customized to seek out specific content, how-to’s, inspiration, and products. But that’s where the similarities end.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. According to this article , over 60% of marketers plan to increase their investment in video over the next year.

Video 38

Video Social Media Media Google 38

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. Easier said than done, right?

Pinterest 202

Pinterest Creativity Video Retail 202

Norton's Notes

JULY 20, 2016

Dan works in the marketing team at JCB World Headquarters here in the UK. The hype that they are speaking of is the one created by our Marketing team and if you’re in the industry then you’ll have seen it for yourselves. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.

Case Study 28

Case Study Social Media Study Media 28

PR 20/20

DECEMBER 30, 2015

The year is drawing to a close, which for many marketers means it’s the perfect time to clean out the inbox, tackle that reading list, and set shiny new goals for 2016. So curl up by the fire—or in your cubicle—and enjoy the must-reads on PR 20/20’s blog. How did we select them? In short, you did.

Marketing 40

Marketing Engineering Writing Social Media 40

Communications Conversations

OCTOBER 27, 2016

As part of one of the trends she discussed, she talked a bit about the “marketing jobs of the future” and what they might entail vs. the current marketing jobs. So, just in case you can’t read that small photo above–I’m having a hard time–current marketing jobs include: Web content producer.

Industry 60

Industry Marketing Web Trade Shows 60

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Draft and publish social media updates.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process.

Technology 123

Technology Publicity Software Print 123

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. VISUAL REAL ESTATE. CHALLENGES.

Real Estate 100

Real Estate Brand Branding Survey 100

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms. I can hear the cries of “B.S.” already, but hear me out. So where does that leave us next year? Here’s my prediction.

SEO 60

SEO Engineering Education Google 60

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. There are 28.8 Need help? .

Tools 113

Tools Analytics Google Web 113

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. “I

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. MediaMiser was based in Canada and provided media monitoring tools. Setting up social media searches works almost the same way but there is an extra step.

Tools 83

Tools Comparison Media System 83

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

The Hoffman Agency

JANUARY 26, 2022

As the daughter of a chemical engineering Ph.D. Starting at University of Oregon (UO) in 2016 after growing up in Corvallis, OR (Sco Ducks, and Beavs too, but low-key), I declared as an economics major for my first three years, in which I served as vice president of the UO Econ Club and UO Senate.

Internal 36

Internal International Chemicals Fashion 36

Konnect Agency

APRIL 16, 2020

Media and communications have been experiencing drastic changes for decades. However, the marketing engine of many businesses has been less than willing to adapt to those changes and now it’s suddenly catching up to them. Marketing as a whole is forcing us to be extremely agile and flexible to be successful.

Instagram 40

Instagram Facebook Advertising Advertising 40

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Your brand voice on Facebook. ” Take IBM, for instance.

Brand 111

Brand Branding LinkedIn Instagram 111

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Can your stories be found in major search engines? What about social? Joe is a proud husband and father.

Media 79

Media Analytics Technology Corporate 79

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Leta Soza, the director of PR engineering and operations at AirPR in California shares the key stages of PR measurement. What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Search engines now favor “human-friendly content” that uses natural language with minimal jargon.

Writing 40

Writing Wireless How To Travel 40

Beyond PR

APRIL 29, 2016

Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go. With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans.

Data 40

Data Storytelling Travel Engineering 40

Cision

JULY 18, 2016

And while the urge to go hunt and battle Pokémons may not have overcome you (and this probably is reflective of your age or the age of the people who live with you), there are some immediate and short-term things that communication and marketing professionals should know about this augmented-reality juggernaut.

Case Study 120

Case Study Mobile Google Facebook 120

Shift Communications

DECEMBER 16, 2015

Social Media Configuration. Hidden in Google Analytics is a way to set up your social media channels so that Google Analytics tracks the content that you share on social channels and splits it up from other’s shares of your content on the same channels. Connecting Google Search Console.

Analytics 60

Analytics Google Data Engineering 60

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe.

Social Media 0

Social Media Marketing Media Customer Service 0

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. According to the U.S.

Small Business 40

Small Business Nonprofit Local Community 40

PR 20/20

AUGUST 8, 2017

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. In fact, marketing automation high performers have an average lead to sales conversion rate of 6.1,

Software 47

Software Tools Internal International 47

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120