Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

OCTOBER 25, 2016

Employee reviews. But, truth be told, the 2016 version of Glassdoor is a whole lot more. It’s a place to showcase your company culture to the world with real-life language from your existing and former employees. On the employee communications front, culture is a big piece of the puzzle. And it has 30 million users.

Communications 60

Communications Employee Survey Internal 60

PRSay

MAY 2, 2016

You face so many challenges in getting employees’ attention that it’s sometimes hard to know which to address first. And, interestingly enough, the underlying problem is such an important one that it can determine whether employees are drawn into or turned away by your communication. The employee doesn’t remember his/her password.

Conference 60

Conference Employee Energy Mobile 60

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. The 2016 version found the following the most trustworthy: Technical experts – 67%.

Writing 60

Writing Marketing YouTube Creativity 60

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

Analytics 60

Analytics Instagram Mobile Employee 60

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Here are a few ideas: Promote your local PRSA Chapter’s New Professionals Week event to employees.

How To 60

How To Local Training Resources 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Brand Branding How To 243

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. And that can happen only in an environment in which all employees, regardless of identity, feel secure and safe.”.

Leadership 62

Leadership Storytelling Policies Groups 62

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

NOVEMBER 12, 2020

I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Maxim Behar

SEPTEMBER 5, 2021

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". I write about this in my last book, which I already published during the pandemic - The Morning After. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. It was great for internal announcements and employees loved it , but we were starting to lose traction with students.

Case Study 113

Case Study Journalism Study Instagram 113

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Intelligent Automation Solutions. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 6, 2021

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Guest Post by Karen Freberg. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

Masters in Communications

NOVEMBER 14, 2018

At the memorial service for the five police officers who lost their lives in Dallas in 2016, former President George W. Bosses who lack empathy are likely to subject their employees to unfair practices. We are in great need of people being able to stand in somebody else’s shoes and see the world through their eyes."

Groups 92

Groups Employee Study Training 92

Burrelles Fresh Ideas

MAY 9, 2023

And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. Even though I’m familiar with the framework and have been writing about it for nearly a decade, I found the tutorial extremely beneficial. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Not to mention, this was Fortune writing a fairly positive article on PR.” Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week.

Publicity 53

Publicity Education Video Film 53

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She left the agency world in 2016 to work at Be The Match on their communications team. I put a few guidelines on this–these folks had to be non-manager/non-director level. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. Basically, Hoffman pays you to work abroad. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Not to mention, this was Fortune writing a fairly positive article on PR.” Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Not to mention, this was Fortune writing a fairly positive article on PR.” Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week.

Publicity 40

Publicity Education Video Film 40

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). This is probably not the last ad change that you’ll see from Twitter in 2016. Kim Kardashian West (@KimKardashian) January 8, 2016.

Twitter 72

Twitter Reddit Advertising Advertising 72

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40