ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Content will be automated.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Marie Claire Creative Director & Project Runway Judge. 6ymRsrYGpI. — PerezHilton.

Twitter 120

Twitter Fashion Television Travel 120

Stephen Waddington

JANUARY 15, 2020

Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. It’s definitely an emerging trend that has caught our eye!

Branding 116

Branding Brand Fashion Marketing 116

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Technology: $124,500. Telecom: $130,000.

Survey 72

Survey Corporate Comparison Financial 72

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. Read the free State of the Media 2016 Report today! What are some of the biggest PR challenges technology brands face? The technology industry is constantly evolving.

Technology 120

Technology Industry Storytelling Strategy 120

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Branding Brand How To 243

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 130

Tourism Employee Web Travel 130

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. Artificial intelligence will make public relations more creative, more enjoyable, and more impactful than ever – but we have to overcome our fears of the machines and embrace them as our companions on the journey to the future. Vice President, Marketing Technology.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Businesses should embrace live streaming technology while proceeding with caution, understanding the risks and rewards – and create a clear game plan before going live.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

SEPTEMBER 21, 2016

As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. ” #OnBrandPodcast. — PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. This was followed by marketing operations and technology (71%) and creative (38%) in a distant third.

Study 78

Study Marketing Branding Brand 78

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Video and creative media. The future of marketing is more intelligent and more human. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. They reflect the economic and technology trends in which organisations operate. trillion to the UK economy.

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

DECEMBER 15, 2015

If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Product announcements or breaking news – but they have to be creative and presented in an eye-catching way. Video traffic is predicted to comprise 55% of internet traffic by 2016. What are your goals?

Branding 60

Branding Brand Film YouTube 60