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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

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What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. That describes the present time, of course. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. So, what separates mere experts from thought leaders?

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The rise of FemTech

PR in High Definition

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. Of course, this industry is faced with challenges. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. So, safe to say it’s pretty new to the scene.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. 5 tech PR trends.

Trends 157
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How to Pivot Your Strategy Like Taylor Swift

PRSay

” She used TikTok videos to announce the song names, releasing them over the course of several days. But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. From 2006–2014, Taylor Swift released albums on a consistent two-year cycle.

Strategy 157
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The Media Blackout: Why PR Declines Media Interviews

Doctor Spin

Organisations navigate this terrain cautiously to avoid damaging their reputation and public image. PR Resource: Media Polarisation Spin Academy | Online PR Courses The Media Polarisation Model We often hear how the media climate is “polarised”—a known and reasonably well-understood effect of classic media logic. Nature, 540, 9–9.

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20 PR and Marketing Predictions for 2022

Sword and the Script

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Reputation management is crucial. Livestream goes mainstream.

Marketing 215