Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. The client was thrilled, and our relationship with the reporter was greatly strengthened.”.

Print 60

Print Media Travel Wireless 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Health Business Elite , EBSCO host (accessed March 1, 2016). ” Business Week no. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. million keywords worldwide.

SEO 103

SEO Automotive YouTube Video 103

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. So far, many brands are merely repurposing video content from other content channels (Facebook, YouTube, Instagram Stories, etc.). We also know that the appetite for long-form video content is growing.

Social Media 87

Social Media Instagram Media Video 87

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

Cision

NOVEMBER 28, 2016

These “super users” have never been shown to be more or less likely to convert a click through on a Tweet than anyone else, or to consume any more or less content than anyone else. The general assumption about superusers is that they spend more time on the platform and are more likely to consume and amplify content.

Twitter 0

Twitter How To Social Media YouTube 0

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Cision

MAY 23, 2016

In 2016, the No. People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. In the 1980s, the No.

Communications 206

Communications Television Transportation Study 206

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Beyond PR

APRIL 6, 2017

The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. Sixty-seven percent of marketers will increase their Facebook marketing efforts in 2016. April 18, 2016.

Social Media 48

Social Media Trends Media Facebook 48

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. Originally, this mobile post was supposed to be about new LinkedIn features for 2016. The problem with this is that there are very few new features on LinkedIn for 2016. Embedded media.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. You can monitor Twitter, Facebook, YouTube and Instagram. That’ll add noise to your search results and consumes computing resources for the platform.

Tools 83

Tools Comparison Media System 83

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. But it’s not just Alexa Google voice search queries in 2016 were up 35 times over 2008” according to Google trends via Search Engine Watch. I am sure we will see many more movements towards this.

Video 38

Video Social Media Media Google 38

Mindful Marketing

FEBRUARY 23, 2019

In 2016, the foot of Orlando Magic’s Aaron Gordon blew through the side of some Nikes when he landed after a dunk. Some have been frustrated enough to upload their sneaker stories to YouTube, for instance: One consumer shows how the soles separated from the rest of his $200 Nikes after limited wear. Probably not.

Sports 88

Sports Company YouTube Marketing 88

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. Online video explosion to continue well beyond 2016. Online video marketing stats abound!

Video 40

Video YouTube Web Case Study 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

Cision

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 293

Writing How To Infographics Pinterest 293

The Stalwart Blog

DECEMBER 18, 2015

As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

MaccaPR

JANUARY 11, 2016

Please don't let your brand succumb to scandals in 2016 ; protect your image by reading this counsel from Minneapolis sports and entertainment attorney Lee Hutton and Los Angeles-based corporate security and personal protection expert Elijah Shaw. Don’t want to miss a single MaccaPR blog post in 2016? Subscribe today!

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

AUGUST 19, 2016

Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5 We’re finding where consumers go, content has followed, whether it’s dispersed to a social network or consumed through mobile aggregators.

Video 40

Video Survey Consumer YouTube 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. This is a cautionary tale: I’ve seen so many brands spend upwards of $10,000 – and tons of time – for a single professionally produced video that winds up with 57 views on YouTube. And they do this more than once.

Content Marketing 60

Content Marketing Survey B2B Google 60

Beyond PR

DECEMBER 12, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 79

Writing How To Infographics Pinterest 79