2016 Consumer Viral YouTube 
Konnect Agency
NOVEMBER 14, 2022
As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.
Critical Mention
OCTOBER 27, 2018
Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1
Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours. ” Business Week no.
Shift Communications
DECEMBER 15, 2016
From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Julie Staadecker, Account Director. Client: McDonald’s. Brittany Joyal, Account Executive. Annie Perkins.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Take Taco Bell.
Cision
NOVEMBER 24, 2015
It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Changing Habits. It’s simple.
Buzzstream
JANUARY 17, 2018
I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. peaked in 2013, at 242 million units sold.
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