Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. People use hashtags to contextually search on Instagram, Twitter, and Vine. Why does engagement on Twitter decrease when you add too many hashtags? Content sharing is self-serving.

How To 120

How To LinkedIn Instagram Twitter 120

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. In 2016, I decided to hang out a shingle and start my own business.

Blogging 113

Blogging Software B2B Survey 113

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?”

Survey 90

Survey Marketing Content Marketing Measurement 90

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market. “I

Print 60

Print Media Travel Wireless 60

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64

Crisis Ethics Financial Conference 64

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica Lawlor, President & CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

Waxing UnLyrical

NOVEMBER 21, 2016

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Community Banking Advertising 40

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Follow them on Twitter, read past articles, or introduce yourself via email.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders.

Measurement 40

Measurement Community Facebook LinkedIn 40

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the things I did in October 2016. That’s why I created the Social Media Professor’s Community Group on Facebook.

Community 49

Community Social Media Education Media 49

Melissa Agnes

MARCH 15, 2018

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history. I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. About guest, Jordan Redshaw.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Waxing UnLyrical

OCTOBER 28, 2016

If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. JasonFalls @TbroOnline @shonali you haven’t met my best friend @pre_me.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. But now we’ve got Twitter and Facebook with their own live video delivery systems. ”.

Social Media 213

Social Media Media Video Film 213

Prohibition

JANUARY 3, 2017

2016 can be seen as the year live video was pushed into the mainstream. Twitter and their subsidiary Periscope have been pioneers of the livestream, and they recently announced that the app would become embedded into Twitter itself—a prediction that many have held for a while. Twitter boost. Examples so far.

Twitter 48

Twitter Social Media Trade Shows Video 48

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis. You know what’s awesome about a digital event?

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Meeting Comparison Banking 40

Cision

OCTOBER 20, 2016

As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months? Trust is foundational to how we grow, both as communicators and the brands we serve. A crisis in trust. Relationships are powerful.

Conference 120

Conference Internal International Community 120

Waxing UnLyrical

JUNE 3, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. At the end of the day,” Sailor said, “we want to have a community that we will pass down to the next generation [as] a legacy of freedom.”.

Communications 201

Communications Nonprofit Employee Local 201

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Deirdre Breakenridge

APRIL 25, 2017

Yes, from the Twitter chats to the forums and groups, there is no shortage of knowledge transfer. Listening to their perspectives around the 2016 election has taught me so much about their hopes and dreams, as well as their concerns and struggles. Now you may say, “But, I’m already learning online and through social media every day.”

Reddit 236

Reddit YouTube Google Course 236

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Connect with her on LinkedIn and follow her on Twitter @ADHicken. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Ryan Foran

JULY 19, 2016

So, why not capitalize on all of this excitement and energy and share it with your entire community. Create Twitter campaigns for these two exciting days on campus. Be sure to tell people about the Twitter campaign in advance. So, the first year we started a Twitter campaign with the hashtag #ArcadiaInnovation.

Twitter 30

Twitter Conference Energy Social Media 30

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”. It raised a Series A round of funding for $1.1 It has since been acquired by an SEO software company.

Software 88

Software Pitching Measurement Enterprise 88

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. The fake Eli Lilly Twitter fiasco is a good example. Twitter is changing on an hourly basis. Community management. However, I LOVE the concept they’re driving at here. Copywriting. The ability to find a compelling story.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 169

Case Study Healthcare Film Brand 169

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines.

Meeting 81

Meeting Automotive Media Transportation 81

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. In late February, we noticed a drop in the Iffy Quotient: fewer of the popular URLs on both Facebook and Twitter were coming from Iffy sites.

System 78

System Facebook Twitter Software 78

Waxing UnLyrical

JANUARY 3, 2017

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

Training 70

Training Banking Twitter Education 70