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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. the majority (68 percent) of respondents report using at least three types of social media for publishing and promoting, and nearly half (47 percent) say they use four or more. We’ve found that in the U.S.,

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 261
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How To Use Hashtags More Effectively in 2016

Cision

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. Don’t be misled by the magic of hashtags. The other 65%?

How To 120
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 167
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? That next spring I started this blog, largely as a means of professional development.

Blogging 114
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2016 – A Year in Traditional Media

Shift Communications

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. The client was thrilled, and our relationship with the reporter was greatly strengthened.”.

Print 60
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Two key ingredients reporters look for are human voices (e.g.