Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. ” That quote comes from a press release about the report which pitches a sample. The key findings?

Analytics 68

Analytics Report Technology Pitching 68

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 6: Understanding how to produce reports that make sense to clients. All of it. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 5, 2016

percent of marketing leaders report they are able to prove the impact of social media quantitatively. percent report having a good qualitative sense, but not a quantitative assessment, while 47.9 percent report have not been able to show any impact yet. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman.

Mobile 60

Mobile Survey Marketing B2B 60

Shift Communications

FEBRUARY 23, 2017

Reporters need to understand how to connect the dots between your brand and other broader issues and narratives that they already cover. Getting reporters to tell your company’s story is great, but there’s nothing wrong with you telling your own corporate story too! Keep your ears close to the ground. Don’t forget about local media!

Local 68

Local Mobile Corporate Retail 68

Prakkypedia

DECEMBER 13, 2017

Apparently, it’s caused Twitter to “meltdown” (which doesn’t seem hard these days although tweeters might have something different to report). That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. . — Vegemite (@Vegemite) December 13, 2017. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

Media Relations 60

Media Relations Media Newspapers Print 60

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

FEBRUARY 27, 2017

As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising. Toyota hired Tobin to improve its image and brand among the African-American community. My observations were not just a coincidence.

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Leyla Arsan (@leyla_a) July 1, 2016. Of course, and while we’ve suspected this for a long time, research proves it according to Washington Post reporter Caitlin Dewey. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

” ~ Stacey Miller , Vice President, Communications, Auto Care Association 8. Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Most surveys on the subject report that people would like Twitter inquiries to be addressed within one hour of initiation. Repeat your Tweets.

Twitter 120

Twitter Brand Branding Customer Service 120

PR Conversations

NOVEMBER 27, 2015

It goes without saying what follows is not an unbiased “bizarre conference experience” report. What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. Ah…my host.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. daily | ~15 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million.

Technology 12

Technology Software Company Marketing 12

Deirdre Breakenridge

MARCH 23, 2016

Do you remember the first time you reported PR results to a C-suite executive? Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

AUGUST 23, 2016

The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 22, 2015

These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek. Now that we’re almost halfway through 2015, you can see he was right.

Leadership 40

Leadership Report Media Video 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Jeff Perkins (@jeffperkins8) December 7, 2016. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190