Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

PR in High Definition

JULY 28, 2022

So, what are some examples of the ways data has driven real life change in different markets? One example of the power of data in sports is in LaLiga. SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions.

Analytics 62

Analytics Data Energy Sports 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Until recently few PR agency or communication team budgets had a line item for tools. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 174

Case Study Healthcare Film Brand 174

Deirdre Breakenridge

APRIL 25, 2017

While watching the news, during the 2016 election, our kids asked Alexa about TPP to learn it stood for the Trans-Pacific Partnership, “a trade agreement between Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.”. The New York Times online has a Word of the Day program.

Reddit 236

Reddit YouTube Google Course 236

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Gain your audience’s interest by gaining the interest of your industry’s influencers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. Promoted videos, for example, could be impacted. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”

Facebook 131

Facebook Video Brand Branding 131

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. With determination, she worked hard to earn her place in the pest management industry that her family had been involved in for over four decades.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Jo Detavernier , Principal, Detavernier Strategic Communication . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Purpose and supply chain messaging.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here’s a personal example.

Creativity 150

Creativity Trends Agency Technology 150

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Then the PR community can begin using some shiny new examples in 2017. The post Our PR Holiday Wish List appeared first on Crenshaw Communications.

Pitching 120

Pitching Consumer B2B Survey 120

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. The fake Eli Lilly Twitter fiasco is a good example. Community management. However, I LOVE the concept they’re driving at here. How much social media jobs have changed in just 6-7 years and how the skills have changed as a result.

Social Media 174

Social Media Media Analytics Data 174

Beyond PR

JUNE 1, 2016

PR Newswire’s marketing team is a prime example of how “accidental marketers” can come together to form a great team. I’m grateful for the friendships I’ve made within the Marketo community and look forward to the experiences that future summits hold. Get more tips for transforming your team into marketing champions.

Marketing 40

Marketing Chemicals Analytics Data 40

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. A funny example is a 2 nd -hand furniture I chose for my office at Feed My Starving Children.

Publicity 174

Publicity Leadership Corporate Agency 174

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 Lick’s Innovative DIY Content Lick, a wall paint and wallpaper brand, leverages TikTok to showcase its sustainability efforts and engage with its community.

Brand 71

Brand Branding Marketing Fashion 71

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. There are more likely to make a purchase – 50% more likely in this example. The marketing community has been talking about favoring quality over volume and sales-marketing alignment. What did brands get for their money this year?

B2B 66

B2B Marketing Advertising Advertising 66

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. When will you communicate your message?

Reputation 60

Reputation Communications Financial Internal 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. A few companies are likely to have community managers who create awareness and revenue on social networks.

Google 60

Google B2C Analytics Data 60

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. The following examples focus on health and wellness brands, but the takeaways apply to any industry. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope.

Creativity 73

Creativity Communications Brand Branding 73

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). For example, think about social content. All of it. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

Cision

SEPTEMBER 8, 2016

For example, you can’t champion diversity publicly and not have a diverse workforce or a culture of inclusiveness. Be involved in supporting corporate social responsibility not just with finances but also with volunteering and interaction with the community. What are the keys to maintaining a positive brand reputation?

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Why is this important? Those who are less inclined to vote include people of color, people who are poor—especially women—and young people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Barokas

OCTOBER 3, 2018

Bay Area residents are feeling the squeeze in their part of the country – in fact 46% of residents say they plan to leave the Bay Area in the next few years, up from 34% in 2016. The wealth of professional opportunity that exists for job seekers in this town.

Local 60

Local Energy Industry Course 60

Shift Communications

FEBRUARY 23, 2017

For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. Launching a new initiative that’s poised to impact the local community? Bylines are an incredibly effective tool for ginning up attention around your brand while corporate news is slow. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

Melissa Agnes

APRIL 26, 2016

The situation that Whole Foods Market has most recently found themselves in is a perfect example of this. — Megan McArdle (@asymmetricinfo) April 19, 2016. Oftentimes, it’s better to respond appropriately, prove yourself, let your community come to your defence and then continue to move forward.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Stern + Associates

AUGUST 10, 2022

Her first book, “ The Diversity Advantage: Fixing Gender Inequality In The Workplace ” (2016), proposes that gender imbalance is a systemic problem in workplaces that’s often put on women to resolve themselves.

Leadership 62

Leadership Storytelling Policies Groups 62