Shift Communications

DECEMBER 2, 2016

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Below I detail a selection of media placements the NYC B2B team earned this year, and a bit of background on how and why each piece mattered to our clients. Mary McGuire. Account Manager. Contact us today !

Media 60

Media Mobile Trends Employee 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 5, 2023

It’s gone from public traded – to privately held – twice in the same period. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.” Do you need help with B2B tech marketing and PR? This latest shake-up also appears to be another restructuring.

Software 170

Software Marketing Leadership B2B 170

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Bianchi Biz Blog

JUNE 17, 2024

I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel. Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. What story or stories are you most proud of? I joined Robotics 24/7 as its Editorial Director in December 2023.

Meeting 52

Meeting Sports Trade Shows Journalism 52

PRSay

JULY 10, 2018

Leetaru , a senior fellow at the George Washington University Center for Cyber & Homeland Security, wrote that if data scientists don’t ethically consider potential biases and the societal impact of their work, they will likely continue to chase projects that offer the greatest opportunities for funding and publication.

Ethics 249

Ethics Data Privacy Policies 249

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. This sort of AI will mean Facebook ads will continue to improve in quality, making them a necessary part of any marketing campaign, B2B or B2C. User Growth. Facebook now sports 1.86 Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. Government and public sector: $75,000. Both vertical markets have a heavy emphasis on B2B and usually complex products. The post PR Salary: What’s a PR Pro Worth in 2016?

Survey 60

Survey Tourism Airlines Financial 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Tuesday’s post captured half of the list.

Storytelling 60

Storytelling Big Data Analytics Data 60

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations. How often should I publish blog posts?

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. My B2B clients are more open to sponsored content. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Take the time to read what a publication covers and who writes about what.

Pitching 170

Pitching Media Product Launch Agency 170

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

Policies 204

Policies Software B2B Report 204

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Remote PR Jobs

SEPTEMBER 25, 2023

You can also facilitate earned media by helping journalists and content writers author their articles, or contributing your own thought leadership content to industry publications. You can earn media by getting press mentions, positive reviews, reposts, recommendations, etc.

Media 100

Media Pinterest LinkedIn Case Study 100

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

DECEMBER 10, 2016

1) B2B to Invest 12.3% Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you provide some recent, relevant case histories?

B2B 159

B2B Agency Creativity Meeting 159

Communications Conversations

AUGUST 15, 2019

You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. HBR used to be a publication you could get into.

Leadership 112

Leadership Media Pitching B2B 112

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations. So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Clients with just causes.

Pitching 120

Pitching Consumer B2B Survey 120

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Government/public service: $80,000. The B2B Advantages of Working with a Boutique PR Firm. Financial services: $116,000. Food & Beverage: $105,000. Travel: $85,000.

Survey 75

Survey Corporate Comparison Financial 75

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Something similar has happened in B2B marketing over the last 20 years.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Reactive is a not always a rush job in B2B PR. Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. How to Get the B2B Marketing Persona Right [UML].

Content Marketing 60

Content Marketing Study Marketing B2B 60

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay.

Media 106

Media SEO Analytics Analysis 106

Contently - Strategy

AUGUST 11, 2022

However, ad spend is down , particularly in consumer and B2B tech. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Listen to your public-facing teams.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Sword and the Script

JUNE 20, 2017

This is because if tax preparation were easier, customers wouldn’t need their products or services: “In 2016, H&R Block spent $3.26 How to Generate Media Referenceable B2B Customers with a Blog. 9 Little Stories from a One Time Public Relations Gig with the Ringling. and Barnum & Baile y Circus.

Media 72

Media Interviews Software Government 72

Shift Communications

JANUARY 4, 2017

Maybe even every hour… And when you’re a reporter that gets inundated with pitches for B2B tech products they all start to sound the same, or it’s really difficult to understand exactly what is different about this new version of the product vs. the older version. That wasn’t the case when we launched the Ultimaker 3 this past October….

Product Launch 74

Product Launch Pitching B2B Analytics 74