ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

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B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

5W PR

APRIL 29, 2024

In recent times, the B2B tech PR scene has felt the ground shift beneath it. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. Collaborating with these influencers can give B2B tech PR efforts a considerable boost.

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B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Editors at most publications make their editorial calendars public months in advance. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies.

B2B 156

B2B How To Privacy Retail 156

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. It’s like almost everything public-facing you’ve ever done. Don’t get me wrong. That’s okay.

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Storytelling B2B Brand Branding 296

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. They should be an integral part of any B2B PR strategy. . Fewer paywalls = more eyeballs.

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B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales.

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B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. A B2B tech company should submit for in categories wherever their excellence lies. The post PR Tips On Industry Awards For B2B Tech Companies appeared first on Crenshaw Communications.

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B2B Industry Company Case Study 295

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Leadership B2B Study Survey 129

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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Instagram B2B B2C Case Study 333

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on.

B2B 195

B2B Company B2C Consumer 195

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 95

B2B Marketing Measurement Social Media 95

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Ronn Torossian

JANUARY 4, 2021

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on. COVID-19 and technology […].

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B2B Film Technology Marketing 195

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

B2B 120

B2B Social Media Marketing Media 120

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies.

B2B 256

B2B Pitching Conference Privacy 256

Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

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B2B Leadership Report Digital PR 78

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 103

B2B Study Company Leadership 103

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. Improved Decision-Making B2B AI offers a major advantage: better decision-making. Increased Efficiency B2B AI can boost efficiency and productivity in business. Enhanced Customer Experience AI has the potential to improve the customer experience in B2B.

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B2B Customer Service Data Analytics 97

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Agility PR Solutions

MARCH 7, 2024

2024 presents a formidable challenge for B2B brands seeking to stand out. For communicators operating along the increasingly blurred lines of PR & marketing, this evolution […] The post Navigating B2B comms while riding the AI wave and surviving the media collapse appeared first on Agility PR Solutions.

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B2B Journalism Media Brand 106

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.

B2B 193

B2B Pitching Technology Report 193

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Agility PR Solutions

SEPTEMBER 29, 2021

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. B2B lead […]. B2B lead […]. The post 7 effortless methods for B2B lead generation appeared first on Agility PR Solutions.

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B2B Pitching Marketing Company 188

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

B2B 106

B2B Survey B2C Company 106

Agility PR Solutions

JANUARY 7, 2024

’ Influence is surely taking the lead today in the B2B space through influencer marketing. Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions.

B2B 106

B2B Brand Branding Marketing 106

Agility PR Solutions

MARCH 18, 2024

Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a few steps required to establish your company. Others prefer to work more directly with other businesses.

B2B 85

B2B Consumer Marketing Company 85

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 95

B2B Brand Branding Marketing 95

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 110

B2B Technology Marketing Storytelling 110

Agility PR Solutions

NOVEMBER 20, 2023

Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. To excel in B2B lead […] The post 10 actionable tips for generating B2B leads—with best practices and key elements appeared first on Agility PR Solutions.

B2B 106

B2B Enterprise Corporate Strategy 106

Agility PR Solutions

SEPTEMBER 19, 2023

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects.

B2C 177

B2C B2B Consumer Marketing 177

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Have a plan in place.

B2B 156

B2B How To Pitching Conference 156

Agility PR Solutions

FEBRUARY 18, 2024

The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true for B2B firms.

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B2B Brand Branding Publicity 96

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. They don’t have to be mutually exclusive, especially in B2B PR. .

Publicity 334

Publicity How To Agency Product Launch 334

Ronn Torossian

MAY 6, 2020

The post How to Create a Successful B2B Landing Pages appeared first on. Hitting these three goals are key The first is to ensure that the company makes it clear to clients about the challenge and/or problem it will solve. […].

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B2B How To Company Brand 195