Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 113

Blogging Software B2B Survey 113

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles.

Leadership 398

Leadership B2B Community Viral 398

Shift Communications

DECEMBER 2, 2016

Below I detail a selection of media placements the NYC B2B team earned this year, and a bit of background on how and why each piece mattered to our clients. As 2016 winds down, we look forward to a new year to bring our clients the kind of coverage that continues to help them grow their businesses. Mary McGuire. Account Manager.

Media 60

Media Mobile Trends Employee 60

Ishmael's Corner

DECEMBER 18, 2016

Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. The post The Top 10 Storytelling Posts for 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Media Relations Industry Communications 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If

Content Marketing 73

Content Marketing Video Trends Marketing 73

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. This sort of AI will mean Facebook ads will continue to improve in quality, making them a necessary part of any marketing campaign, B2B or B2C. User Growth. Facebook now sports 1.86 Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

JULY 16, 2016

Especially in B2B, multiple decision makers from multiple departments, including procurement and IT, weigh in on any given decision. ————————————— B2B Marketing Struggle. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. Both vertical markets have a heavy emphasis on B2B and usually complex products. The post PR Salary: What’s a PR Pro Worth in 2016? CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Don’t miss these useful posts: The B2B Advantages of Working with a Boutique PR Firm. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

SEPTEMBER 5, 2023

He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.” Do you need help with B2B tech marketing and PR? Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Software 162

Software Marketing Leadership B2B 162

Ishmael's Corner

JULY 18, 2016

The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more.

Storytelling 60

Storytelling Big Data Analytics Data 60

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations. How often should I publish blog posts?

B2B 60

B2B Blogging Data Survey 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creative PR helps B2B brands be accessible. B2Bs must scramble to find creative ways to gain competitive advantage in crowded markets.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Multimedia is a crucial component to impactful modern-day journalism. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. Who wants to take that risk? A strong social profile can be a powerful differentiator.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election.

Ethics 230

Ethics Data Privacy Policies 230

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

“The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. It’s pure storytelling. Video can demonstrate and explain. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Doctor Spin

FEBRUARY 22, 2024

Learn more: Marketing PR Industry PR (B2B) (Sometimes referred to as “B2B PR,” “B2B Communications,” or with more specificity, like “Tech PR,” “Telecom PR”, “Medical PR,” etc.) Contemporary public relations for B2B involves 7 distinct types of framing : situations, attributes, choices, actions, issues, responsibility, and news.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ZudePR

FEBRUARY 22, 2016

4: 80% of B2B Social Media Leads Come From LinkedIn. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. It is also a great citation for your local SEO. With Facebook down at just 6.37 The sample size of this study was 100,000.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

FEBRUARY 18, 2017

As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an extra $5 million in the marketing budget ? A Data-Driven Answer for B2B]. B2B Blog Metrics: 4 Effective Categories to Measure Success. And that’s the theme for this week.

B2B 66

B2B Marketing Advertising Advertising 66

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you provide some recent, relevant case histories?

B2B 159

B2B Agency Creativity Meeting 159

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

Policies 204

Policies Software B2B Report 204

PR 20/20

SEPTEMBER 21, 2016

How to Use Content to Maximize the B2B Buying Process. In a world where content and resources are literally at our fingertips, you’d think it would be simple to push content and leverage it for the B2B buying process, right? In addition to these three tools, B2B marketers must begin to better evaluate content ideas.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

DECEMBER 10, 2016

1) B2B to Invest 12.3% Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Content marketing is all grown up. Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization.

Content Marketing 52

Content Marketing Conference Video Analytics 52