The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

APRIL 21, 2016

Influence — it ’ s the buzz word of 2016. But 2017 will be the year of influence, not 2016. Watch The Media. If people cut the cord from an advertising-based TV model next year, digital and organic content will be even more crucial. If you haven ’ t started developing a group of loyal influencers, you should.

Groups 120

Groups Instagram Exercises Software 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. If your hope is to reach a large audience, then get rid of the labels or groups. ” #OnBrandPodcast. —

Communications 209

Communications Policies Storytelling Groups 209

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Our research-driven approach revealed where best to communicate with millennials, and social media was a popular platform for this audience. PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 94

Case Study Study Guidelines Creativity 94

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Peer Groups.

Communications 206

Communications Television Transportation Study 206

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. I’d include myself in that group.) Language and usage always have been evolving.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. The chart above from Pew Internet substantiates this, although it is worth noting that usage in the 30 to 49-year-old age group is likely a higher percentage than you would find on Snapchat or Instagram.

Twitter 0

Twitter How To Social Media YouTube 0

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017. More via Complex.com.

Social Media 49

Social Media Pinterest Media Instagram 49

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Mindful Marketing

JULY 5, 2021

They are business marketing majors, but even more, they are already social media stars with over 3 million followers on TikTok and about 4 million across all platforms. Two others who quickly followed suit were twin sisters Haley and Hanna Cavinder , basketball players at Fresno State University, who inked an agreement with Boost Mobile.

Sports 110

Sports Banking Financial Advertising 110

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Brazilian legend Ronaldinho is just as popular off the pitch as he in on and makes number 7 on our top 10 most influential sports stars on social media.

Sports 54

Sports Social Media Instagram Media 54

Solo PR Pro

JUNE 6, 2017

we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ).

Trends 49

Trends Mobile Video B2C 49

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The traditional media remains highly relevant in reaching African Americans.

Television 72

Television Education Groups Community 72

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

JULY 2, 2019

That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation.

Trends 60

Trends Media Report Technology 60

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. After that, we’d recommend traditional crisis communications steps, including: Communicate clearly with stakeholders; let all relevant groups know what has happened in clear, comprehensible language.

Ethics 67

Ethics Crisis System Training 67

Communications Conversations

AUGUST 23, 2016

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? Increasingly, Twitter has become a place where trolls and hate groups surface to dole out their tirades. Sure, Twitter has a broad smattering of advertising options. I think so. Just ask any celebrity or athlete.

Twitter 60

Twitter Brand Branding Tools 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Intelligent Automation Solutions.

Agency 84

Agency Enterprise Technology Analytics 84

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

FEBRUARY 28, 2018

If you have views on this topic, then add a comment here or on social media. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Mindful Marketing

MARCH 12, 2021

Now a media icon’s popular streaming series is shining a light on such controversial casting. Live Streaming Funerals Why Negative Political Advertising Works & What Can Stop It Accuracy consistent with the nature of the artistic creation (e.g.,

Film 74

Film Television Examples Analysis 74

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Did most of them come from advertising? Advertising on industry websites or e-mail newsletters and retargeting ads. Do you have a communications strategy for 2016?

Strategy 40

Strategy Communications Real Estate Insurance 40

Norton's Notes

JUNE 8, 2016

As of April 2016, Instagram had around 400 million users worldwide and is one of the fastest growing social networks. A popular social media platform for both users and brands, so it’s hardly surprising that Instagram has just announced it plans to launch business friendly tools that provide insights into engaging posts and audience.

Instagram 28

Instagram Small Business Social Media Facebook 28

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Lora Kratchounova, Principal of Scratch Marketing + Media shares this sentiment, saying “the 4th estate is in jeopardy.

Journalism 50

Journalism Report Enterprise Interviews 50

PR 20/20

OCTOBER 12, 2017

While he was taking a few of the sample classes during the morning sessions, I was doing the same with a group of parents. Our group tried to discern when it was created, whether it was real or fictitious, and, if it was real, was it a famous place? Today, Red Bull Media House is one of the world’s most successful media companies.

Marketing 53

Marketing Enterprise Print Film 53

Karen Freberg

DECEMBER 11, 2017

There always seems to be a new term or group of audience members that are taking the spotlight away from others. This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. We need to embrace this as part of who we are as a modern day social media and strategic communication professional.

Education 41

Education Energy Community Brand 41

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Continued consolidation of media outlets. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 198

Writing Communications Marketing B2B 198