2016 2017 Consumer Infographics 
Cision
MAY 26, 2017
With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Question 5 coming soon.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. 7 best PR uses for video. A public-facing CEO. It’s pure storytelling.
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PR 20/20
MARCH 7, 2017
We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.
Presspage
AUGUST 15, 2017
As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.
Cision
MAY 5, 2017
Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).
Cision
MAY 12, 2017
Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 4 coming soon.
MaccaPR
DECEMBER 19, 2016
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.
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