Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? It’s about me!

Blogging 144

Blogging Writing Creativity Meeting 144

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. I like hearing about what has/hasn’t worked for others.

Blogging 124

Blogging SEO Sports Digital PR 124

Rock the Status Quo

OCTOBER 2, 2014

But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet! Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Whooooooooot! It is a lot of work. If you think of the end results, it’s worth the hours invested.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. Now Boarding: Successful Apps.

Travel 120

Travel Technology Consumer Hotels 120

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Will a blog post go viral? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. Public relations.

Ethics 96

Ethics Local Blogging Internal 96

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Data 60

Data LinkedIn Blogging Facebook 60

Cision

SEPTEMBER 28, 2015

Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 For instance, assuming a linear relationship between Kim Kardashian’s tweet value and mine, I should be able to charge $16 per tweet (Kim has about 17 million followers to my 29,000). Get our white paper today!

Marketing 120

Marketing Groups Journalism Social Media 120

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Here’s how. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. This book is about an innovative application of modern public relations. But it’s also a young woman’s story about innovation, motivation and hard work. I first met Iliyana Stareva in Dublin in October 2015.

Blogging 61

Blogging Agency Meeting Web 61

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. In a moment of unfiltered frustration, the account lead blurts, “I’m sorry, but there’s nothing cool about wearing a plastic mask with nose plugs to bed every night.” PR Agency Resigns from CPAP Machine Consortium. .

Transportation 60

Transportation Journalism Google Employee 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives.

Hotels 71

Hotels Marketing Strategy Advertising 71

Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. A digital version of each article will be published on the #FuturePRoof blog. It has published six books since 2015, five crowdsourced. Vendors are driving the conversation around AI tools.

Tools 98

Tools Community Energy Print 98

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . The PR companies know of the importance of blogs and social media, and they are tapping into that. — Nerd Reactor (@NerdReactor) August 17, 2015.

Blogging 120

Blogging Film Video Web 120

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Thou shall not talk about yourself 24/7. Thou shall not talk about yourself 24/7. You know, the one who won’t shut up about himself. Don’t be that guy. Amanda Grinavich.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Public Relations Sydney

JANUARY 5, 2015

Welcome to 2015! These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy ? By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. PR tips PR resolutions 2015 PR Strategies'

Pitching 40

Pitching eBook Retail Strategy 40

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way.

Twitter 60

Twitter Social Media Mobile Media 60

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. So, it's no surprise that MaccaPR readers were curious to learn what our chief talent officer and EVP Gwen Chynoweth had to say about getting that coveted first break in the PR industry. percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago.

Media Relations 50

Media Relations Measurement Report Media 50

Shift Communications

OCTOBER 30, 2015

Of interest, however, is this statistic about mobile users: Contrary to other major social networks, a surprisingly small portion of LinkedIn’s user base are using the service from mobile devices, hitting 13.89% this quarter. Further simplification is expected to roll out broadly in November 2015. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

Deirdre Breakenridge

JULY 7, 2016

In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year. It makes up about 40 percent of the unemployed in the U.S.” See you on the 19th!

Twitter 202

Twitter Education Film Community 202

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. These people didn’t learn it from a blog.

Digital PR 60

Digital PR Training Report Social Media 60

Engage PR

OCTOBER 13, 2015

With the theme of Sustainability Through Efficiency, the 2015 gathering boasted naturalist and TV presenter Chris Packham as the keynote speaker – and he delivered an utterly compelling speech. Chris wasn’t all doom and gloom about the industry. He discussed how we, as human beings, depend on energy in our day-to-day lives.

Energy 60

Energy System Local Technology 60

Shift Communications

MARCH 11, 2016

One of the biggest takeaways: what do we do about Snapchat? To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. Think about that. cta] The post What about Snapchat?

Real Estate 60

Real Estate Analytics Measurement Course 60