Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Five Observations Gained from Starting an Online Community. 6 Rules of Thumb for Successful Brand Publishing. What were your favorite WUL guest posts in 2015? ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. A1 I’m a marketer.

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Measurement Journalism Video Community 40

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Shift Communications

JULY 12, 2022

“Why” is also fundamental to the way we engage and interact with brands. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Now more than ever, brands need to embrace and activate on the “Why.”.

Communications 78

Communications Consumer Creativity Brand 78

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

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Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. . Brands and PR teams that know how to leverage affiliate networks will be a step ahead.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

NOVEMBER 21, 2016

Then in mid-2015, Pabst Brewing Co. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can. For Small Town Brewery, the support system is its connection to the community. Making Their Name.

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Small Business Publicity System Community 103

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Cision acquired PR Newswire in 2015 for $841 million. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Give Your Brand A New Year Makeover. 13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. What’s PR En Route to in 2015?

Web 73

Web Creativity Blogging LinkedIn 73

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Find your brand advocates to help spread the word and expand your reach even more.

Social Media 120

Social Media Pitching Writing Report 120

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Will you blog more frequently?

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Survey Marketing Content Marketing Measurement 90

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02

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Corporate Consumer Employee Print 102

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Learn more: press release , blog post. Learn more: press release , blog post.

Industry 88

Industry Media Technology Employee 88

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. For example a New York Times article will probably generate more interest than a blog post, all things being equal. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282

Blogging Case Study Social Media Instagram 282

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

Healthcare 137

Healthcare Journalism Local System 137

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

DECEMBER 14, 2015

For more information about Association Forum Holiday Showcase 2015, the Midwest’s number one meeting for meetings, visit [link] Follow the conference on Twitter at [link] and #HSC2015. To tap into WIRED PR marketing ideas and resources, visit Barbara’s top 50 marketing and PR blog, [link].

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LinkedIn Marketing Conference Meeting 49

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered.

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. But a registration page that also invites viewers to visit a corporate blog, news site, or some other owned media hub, could well become a subscriber to that resource. That’s how to build an audience.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual.

Social Media 48

Social Media Pinterest Marketing Media 48

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. ” 2.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today.

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Conference Crisis Community Crisis Communications 40

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Influencer marketing is more than just a buzzword.

Social Media 40

Social Media Marketing How To Media 40

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should.

Case Study 120

Case Study Agency Creativity Study 120

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. 2015 has been a year of learning & sharing. We’ve been hanging out with the super smart guys behind this. How about a movement? Stop posting sh*t on the internet.

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eBook Google Tools Analytics 120

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56