Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. 3 Idealist Content Marketing Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Avast developed Avast Antivirus in 2014. How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

The Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

Social Media 279

Social Media Strategy Pinterest Media 279

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014. It isn’t very funny.

Tools 135

Tools Software Enterprise Measurement 135

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. What are the best tools for measuring success on social media? What analytics do you measure? Rebecca DeLuca , MS PR candidate at Boston University, is PRLab’s Director of Integrated Marketing.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening!

Data 78

Data Social Media Consumer Trends 78

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

PR 20/20

FEBRUARY 4, 2015

By now you''ve undoubtedly heard it, especially if you''re in marketing. It had to be the most overused statistic of 2014. Strategy Measurement Content' Can you guess what it is?

How To 40

How To Measurement Strategy Marketing 40

Stephen Waddington

JANUARY 10, 2019

It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. There’s an over reliance on Twitter for insight in marketing and public relations because it is easily accessible and in its native form is free.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

The Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. 3 Ways Marketers Can Stay Informed & Inspired (client). The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. Cheers and happy reading! .

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. Guest Post by Elise Perkins. I know, I know. It seemed to be working A-OK for me.

Product Launch 40

Product Launch Measurement How To Course 40

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 7) PR Measurement: A Pulse Check on How Communicators Show Value.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. How has the space changed since then?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. How to measure the quality of your audience”. How to Use Analytics to Build Your 2015 Marketing Plan”. “The Marketing Companion Podcast: Our most valuable content lessons” [link]. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”.

Trends 104

Trends Social Media Analytics Media 104

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

We will apply rigor to outcomes measurement. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. Department of Labor’s Bureau of Labor Statistics, that might surprise you: 1.

Trends 150

Trends Publicity Data-Driven PR Government 150

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. How are you going to be more successful? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

The Resolution Blog

FEBRUARY 2, 2018

Regular team days out and lunches Bonus scheme Flexible working: some days from home are possible Flexible holidays Apply now > Job Application Form Part time/full time options considered Salary dependent on experience CoverageBook was founded in late 2014 and is based in Brighton, UK. Are you a problem solver that loves to help others?

Education 136

Education Tools Creativity Writing 136

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. in July 2014: 61 comments. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

The Resolution Blog

FEBRUARY 1, 2018

CoverageBook was founded in late 2014 and is based in Brighton, UK. The tool started life as a side project from our day jobs at the marketing agency Propellernet. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening!

Data 78

Data Social Media Consumer Trends 78

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120