2014, Infographics, Marketing and Measurement

What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. The post What’s in Your Fall 2014 Communications Toolkit?

Communications

Communications Tools Google Resources

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing

Marketing Content Marketing Advertising Advertising

SHIFT Archives: Top 3 Posts from Q1 2014

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing

Content Marketing Facebook Infographics Social Media

What to Know Before Creating a Content Marketing Strategy

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing

Content Marketing Strategy B2C Marketing

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement

Measurement Communications Crisis Management Training

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Methodology.

Digital PR

Digital PR Training Report Social Media

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook

eBook Digital PR Handbook Content Marketing

Traveler Expectations for In-Flight Technology

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! TripAdvisor.com, May 29, 2015.

Travel

Travel Technology Airlines Wireless

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial

Financial Industry Report Insurance

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging

Blogging Wikipedia YouTube Content Marketing

How Statistics Can Improve Your Social Media Strategy

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Compare that to Vin Diesel, the world’s third-highest paid actor in 2014. Looking for new ways to measure your PR efforts? You might ask what Beyes’ theorem has to do with social media communication and marketing.

Social Media

Social Media Strategy Media Facebook

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? However, there should be concrete yardsticks by which to measure such efforts. Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Sales metrics.

Radio

Radio Mobile Media Sports

PRSA LA State of the State of PR

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing

Content Marketing Groups Facebook Reputation

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To

How To Software System Employee

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. billion in 2014 to 2.17

How To

How To Content Marketing Engineering Advertising

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Engagement with news brands online is messy and tricky to measure. Rebuilding audiences and revenues via digital formats remains a work in progress.

Media Relations

Media Relations Media Print Newspapers

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. billion in 2014 to 2.17

How To

How To Engineering Content Marketing Advertising

Public Relations Today

What’s in Your Fall 2014 Communications Toolkit?

30 Pragmatic Marketing and PR Predictions for 2020

Trending Sources

SHIFT Archives: Top 3 Posts from Q1 2014

What to Know Before Creating a Content Marketing Strategy

PR measurement and digital communications two biggest skills gaps for PR

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Traveler Expectations for In-Flight Technology

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

How Statistics Can Improve Your Social Media Strategy

The Transistor Radio and the Dawn of Mobile Media

PRSA LA State of the State of PR

How to modernize your PR team workflow – The Essential Guide

What Content Discovery Means for Search and How to Fuel Its Growth

Media relations is thriving

What Content Discovery Means for Search and How to Fuel Its Growth

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