Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

JANUARY 10, 2019

It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms.

Twitter 68

Twitter Publicity Measurement Healthcare 68

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 7) PR Measurement: A Pulse Check on How Communicators Show Value.

Blogging 80

Blogging Publicity Marketing Survey 80

The Resolution Blog

FEBRUARY 1, 2018

CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening! Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

The Resolution Blog

FEBRUARY 2, 2018

We experienced a problem in PR reporting and built technology to solve it. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet.

Education 136

Education Tools Creativity Writing 136

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 140

Study Media Relations Media Measurement 140

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. How are you going to be more successful? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. How has the space changed since then?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. How will that be measured? This is something I’m seeing in other vertical markets too. Value comes from more coverage and measurable results. So says a 2022 survey conducted by PRWeek for ICR.

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured. billion over the next five years. .”

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum…. all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. As of late August 2014, the Analytics’ platform has been available to all users. Senior Marketing Analyst. It can help you map out your content. Amanda Grinavich.

Analytics 163

Analytics Twitter How To Social Media 163

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Planning a paid campaign.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. This stuff is expensive.

Internal 64

Internal International Data Media 64

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Shift Communications

OCTOBER 11, 2016

No one is reading them, no one is engaging with them, and they offer no search marketing benefit to you. Vice President, Marketing Technology. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. Clicks are measured with the bit.ly Christopher S. Methodology and Disclosures.

SEO 60

SEO Google Social Media Agency 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Which businesses strengthened advertising market?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Vice President, Marketing Technology. Christopher S.

Google 60

Google SEO Web Comparison 60