Shift Communications

DECEMBER 23, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Want to see how to do this for your blog? Here’s how. Marketing Analyst.

Comparison 94

Comparison Measurement Engineering Blogging 94

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Do you use Vine or Instagram videos as part of your digital marketing strategy?

Instagram 84

Instagram Video Social Media YouTube 84

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. KITKAT (@KITKAT) September 24, 2014.

Brand 159

Brand Branding Comparison Viral 159

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Former role: Director of e-Strategy, Tunheim. My take: Another friend making another move in 2014. Current role: Brand Content Manager, Storyteller Communications.

Social Media 60

Social Media Media Airlines Local 60

Reputation Us

APRIL 10, 2017

Well, seemingly impossible considering the most RT’d tweet of all time was Ellen’s famous selfie with Bradley Cooper and a dozen other celebrities at the 2014 Academy Awards. — Ellen DeGeneres (@TheEllenShow) March 3, 2014. All too often, brands play it safe. It was “only” RT’d 3.2 million times. And that’s Ellen!

Brand 92

Brand Branding Social Media Case Study 92

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

NewsWhip

MARCH 15, 2024

Clearly, there is a successful strategy in place. In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. Inside Square’s Winning PR Strategy. 10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! .

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Ishmael's Corner

OCTOBER 10, 2017

David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception.more.

Brand 63

Brand Branding Storytelling Communications 63

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. What are some of the key components of a successful strategic communication strategy? What are brands doing differently today? Success is not garnered with a two-month campaign.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar' Register now. Measure results.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Content Marketing Online PR dashboard digital PR management online PR social media strategy technology webinar' Register now.

Technology 100

Technology Social Media Media Digital PR 100

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. What are those non-financial factors? Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

David PR Group

JANUARY 14, 2016

We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day to get your sports scores, then you have an emotional connection of some depth.

Brand 40

Brand Branding Reputation Financial 40

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5 Marketing bloggers sometimes focus too much on what brands are doing wrong. Note: In the fall of 2014, we redesigned our website and changed the content management system.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. It’s not something you can buy or demand, but something that needs to be earned over time – and focusing on building trust as a crisis preparedness strategy is important. That would be wise. The Social CEO.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

PRSay

OCTOBER 16, 2019

” • Amy Coward, APR, Fellow PRSA, class of 2014: “Put yourself out there. He taught us how to build brands, use third-party endorsement, and become PR counselors. ‘ So, work hard and play harder!” Say YES to some things even if you’re unsure you can do them. ” • Dave Remund, Ph.D.,

Government 102

Government Tools Strategy Publicity 102

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Marketwired

FEBRUARY 18, 2016

In 2014, Apple unveiled its latest “must-have” technology, the Apple Watch. If you are the communications pro for an app developer or work for a brand, the answer is absolutely yes. Let’s go back to strategy, though. In developing your strategy, you need to consider these statistics and understand how you’ll adapt.

Mobile 100

Mobile Technology Strategy Twitter 100

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. ” Strategy Content Brand' According to Fast Company , “Airbnb has become one of Silicon Valley''s most imitated successes.

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

Public Relations Sydney

SEPTEMBER 29, 2014

Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. s loyal brand following is the result of an emotional connection created with its audience. Apple Inc.’s

Brand 73

Brand Branding How To Airlines 73

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends.

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

OCTOBER 26, 2021

Clearly, there is a successful strategy in place. In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Melissa Agnes

AUGUST 28, 2014

To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness. They gathered the data and determined their goals, next it was time for strategy development. Here’s what they came up with: The campaign’s success.

Healthcare 238

Healthcare Social Media Media Case Study 238

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. They know that to show every piece of branded content to every fan is the kiss of death. I certainly have.

Facebook 226

Facebook Analytics Video Advertising 226