Remove 2014 Remove Brand Remove Infographics Remove Strategy
article thumbnail

Why Mobile Content Strategy is Important to PR

The Proactive Report

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Many mobile brand experiences are lagging far behind. How is your brand performing on mobile?

Mobile 201
article thumbnail

SHIFT Archives: Top 3 Posts from Q1 2014

Shift Communications

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again.

article thumbnail

What to Know Before Creating a Content Marketing Strategy

Cision

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. It means brands will have to invest in content creation. Is this the end of content marketing?

article thumbnail

5 Unique Ways to Score Media Coverage

Cision

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. In fact, changing your strategy will surely make journalists take note. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves.

Media 120
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 102
article thumbnail

First Step Towards Facebook ROI: Educate With Content

Cision

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. Use them as a guide and experiment to see what works best for your brand. Recycle What Worked.

Education 120
article thumbnail

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves. Other findings. The surveys were carried out online.