Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. As election 2016 showed, social media has arrived as a primary news source. Organize before you write. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Doctor Spin

DECEMBER 26, 2023

I’m also constantly re-writing a book on public relations called “Amplify.” The 10th time is the charm, right? Creating something note-worthy. Speaking of goal-setting, I didn’t manage to publish my online PR course this year, either. Plus—I’m striving to push Doctor Spin to become an appreciated resource for PR professionals and students.

Leadership 52

Leadership Blogging Course Resources 52

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. About that same time (2014/2015), I noticed the tenor on Twitter starting to shift. Nothing more.

Social Media 78

Social Media Media LinkedIn Instagram 78

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. The Cost of Press Releases. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 72

Publicity Ethics Training Education 72

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. Patagonia Books.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Mark My Words

NOVEMBER 2, 2020

The allegations of violence spanned the period between 2013 and 2016, when the couple split. Mr Depp is suing Ms Heard, 34, in the US in a separate case, over an opinion piece she wrote in the Washington Post. Mr Depp says the article implied he was violent towards her. They must have been terrifying.”

Film 60

Film Insurance Insurance Reputation 60

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. For example, you can explore leadership and marketing skills utilized during the 2016 election. 1) Even in Crisis, Focus on the Right Audience. 3) Pitching? Subject Lines Matter.

Pitching 62

Pitching Crisis Policies Corporate 62

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. For a fee, the publication will write stories for companies to distribute on the platforms of their choice.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. MediaMiser was based in Canada and provided media monitoring tools.

Tools 83

Tools Comparison Media System 83

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers.

Instagram 84

Instagram Facebook How To Travel 84

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. But the thing is, in 2016, geography shouldn’t limit you. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

Publicity 40

Publicity How To Newspapers Radio 40

PRSay

AUGUST 12, 2016

Communication, writing and critical thinking skills are what I look for most in a prospective hire. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. How this person hones these skills though is what truly sets them apart.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

But King’s life and writings offer more inspiration for professional persuaders than even his most famous speech. Check out this post from 2014 about “the greatest MLK speeches you never heard.” And finally this comment on technology and ethics could have been made in 2016. Martin Luther King, Jr.

Technology 199

Technology Ethics Leadership Examples 199

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. We are after all forever students of marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. million users in 2014 – 2015 were women, and this trend is still prevalent today.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. Anyway, Nasdaq acquired Marketwired in February 2016.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

JUNE 27, 2018

On the other hand, your brand could end up appearing two-faced, warns author, TV host and small business expert Carol Roth (pictured left), writing in Entrepreneur about the 2015 religious freedom act in the state of Indiana. “On Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

Beyond PR

MARCH 21, 2016

Lynch has a wide range of experience in writing about economics and politics and has reported from more than fifty countries. She will be focusing on the 2016 presidential election from the perspective of a Republican. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014.

Media 40

Media Fashion Financial Policies 40

Sword and the Script

DECEMBER 11, 2018

On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 91

Social Media Marketing Media Creativity 91