Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Company 78

Company Marketing Education Data 78

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013.

Measurement 103

Measurement Corporate Survey Viral 103

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts! Consumer, business or trade media relationships. Source: Rebecca Zenefski ).

Social Media 82

Social Media Media YouTube Film 82

Stephen Waddington

JULY 10, 2018

A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume. RSS fell out of popularity as a standard in 2013 when Google retired its Google Reader product.

Web 68

Web Google Mobile Print 68

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

JANUARY 12, 2017

Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. As communications professionals, we know that the way you approach developing a relationship with each of these three groups differs considerably.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

MaccaPR

OCTOBER 3, 2016

In 2013, the Boston College Center for Corporate Citizenship and Ernst & Young LLP (EY) conducted a survey on corporate sustainability reports. Increase employee and consumer loyalty? Reporting is one of the ways we communicate our strategies and progress in our efforts to treat the world, its people and its resources with care.

Corporate 71

Corporate Report Survey Government 71

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Vocus raised a little more than $13 million over two rounds of venture capital funding according to Crunchbase. Content picks.

Technology 81

Technology Company Analytics Writing 81

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. Sign petitions?

Reputation 40

Reputation Measurement How To Financial 40

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Pinterest 79

Pinterest Measurement Analysis Community 79

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. But, has social media given you information you couldn’t have consumed in a classroom, by reading a book, or by sitting down with a good, old-fashioned newspaper? Rural folks, too.

Newspapers 60

Newspapers Education Social Media Comparison 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Take into account what your consumers are searching for.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

MAY 27, 2015

Buying at Whole Foods has become part of a lifestyle, and to promote this lifestyle, it has introduced an educational platform where customers can consume content on topics such as sustainability, animal welfare and GMOs in food. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Doctor Spin

DECEMBER 4, 2023

More Participation, More Interaction Unlike traditional media logic, social media logic is characterized by a more participatory and interactive nature, where users are not only consumers of content but also active creators and sharers. The International Encyclopedia of Political Communication, 1–6. Understanding Social Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16) Social media fragments into niche communities. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. Conviction is key: say something with substance and welcome the challenge.

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

JUNE 26, 2018

The B2B Growth show is different because it recognizes that book authors don’t have a monopoly on good ideas, so you’ll hear from the *gasp* vendor community too. I’ve come to believe this podcast, and Sweet Fish Media , which is the company behind it, performs a community service of sorts, even as they help themselves.

Marketing 85

Marketing B2B Interviews Content Marketing 85

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. It’s like trying to buy the best wine. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

MaccaPR

JULY 10, 2014

Vastly funnier and more entertaining are these 2013 Delta video out takes. Hilton even segment-marketed to the GLBT community, with Vacationitis events at gay pride festivals under the theme "Stay Hilton. Alas, there’s still a disconnect: the process of travel is not seen as a laugh-riot experience for consumers.

Travel 89

Travel Airlines Hotels Marketing 89

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

“I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. It’s not Pepsi vs Coke.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? Twitter alone, by contrast, can be a harsh community, with little room for course corrections. In any public relations program, we look for an idea that sticks in the consumer’s mind.

Publicity 120

Publicity Fashion Twitter Advertising 120

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Your team needs to keep up with and swiftly respond to evolving consumer behavior. We put the best knowledge out there and then let our community shape it. Twitter paid amplification?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. .’” – Tom Pick | Webbiquity.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. The print edition went monthly in 2013, and bi-monthly in 2016. This is my CommsHero presentation.

Industry 153

Industry Publicity Agency Community 153

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. Returning to Stuart Ewen’s interpretation, instead of this earlier metaphor of the “selfie”, his 21 st century version evokes what appears to be a toxic landscape. It is Ewen’s view that the result is a mental environment of social and historical amnesia.

System 40

System Construction Public Affairs Publicity 40