Sword and the Script

FEBRUARY 20, 2024

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. What exactly is that?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. The study by Edelman and LinkedIn found “more than half (51%) of C-suite executives say they spend more time-consuming thought leadership than before the pandemic began.”.

Leadership 143

Leadership B2B Study LinkedIn 143

Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer.

Viral 120

Viral Journalism Advertising Advertising 120

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S., with additional license partners throughout the world.

Data 68

Data Trends Journalism Print 68

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S.

Measurement 100

Measurement Analytics Social Media Google 100

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR 20/20

SEPTEMBER 8, 2021

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Cision

APRIL 2, 2015

Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. Oreo Cookie (@Oreo) February 4, 2013. You can harness the power by cultivating it. Real-Time Marketing.

Airlines 120

Airlines Storytelling Local Travel 120

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Diverse ads can’t distract from those basic consumer economics. The campaign made sense, given the company’s values and goals.

Consumer 65

Consumer Retail Community Company 65

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013.

Measurement 103

Measurement Corporate Survey Viral 103

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. “Our goal is to empower consumers with information to make choices that are right for their lifestyle.”

Company 78

Company Marketing Education Data 78

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Polaris

DECEMBER 30, 2014

Data from July 2013 reports the platform has 70 million users. Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. After taking photos, users then add filters, which give pizzazz to everyday photos and transform them into works of art.

Pinterest 196

Pinterest Instagram Brand Branding 196

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Barokas

FEBRUARY 3, 2020

I clearly remember the day (way back in 2013) that Uber and Cheezburger, one of the Internet’s most popular sites, announced they would deliver kittens to offices around Seattle in honor of National Cat Day. It’s not a far stretch to assume that Subaru’s vehicles are also designed to cater to pet loving consumers.

Viral 78

Viral Transportation Hotels Travel 78

Cision

MARCH 24, 2016

In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. In 2015, the event series turned into an integrated communication campaign, with media relations and social media.

Local 120

Local Agency Policies Travel 120

Stephen Waddington

JULY 10, 2018

A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume. RSS fell out of popularity as a standard in 2013 when Google retired its Google Reader product.

Web 68

Web Google Mobile Print 68

Shift Communications

JANUARY 12, 2017

Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. Media relations is just one of many techniques we use as PR professionals in an attempt to promote our clients and share their news with the general public.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Whether you’re using blogger outreach or media relations to get the word out about your consumer brand, building relationships is key. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Let’s take a quick peek at the prediction, and what a potentially sane, level-headed and rationale person would say or think.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

SEPTEMBER 28, 2015

They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. ” – Journal of Advertising Research 3. “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention?

How To 120

How To Marketing YouTube Study 120

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. percent, up from 59.3

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

5W PR

JANUARY 22, 2018

Instagram story features include the ability to search, converse and engage with potential new followers and consumers. Instagram story features include the ability to search, converse and engage with potential new followers and consumers. . Stronger Brand Presence. Feature That Will Shape 2018. They weren’t wrong.

Instagram 68

Instagram Social Media Media Retail 68

Shift Communications

NOVEMBER 28, 2014

To put it in perspective, nearly two-thirds of consumers plan to brave the crowds (and in many cases, cold) on Black Friday this year, with nearly half aiming to head out between 6 p.m. billion in 2013 and another $2.6 on Thanksgiving and 5 a.m. on Black Friday. But don’t forget about your website.

Brand 100

Brand Branding Retail Mobile 100

PR 20/20

SEPTEMBER 8, 2021

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

NOVEMBER 28, 2016

These “super users” have never been shown to be more or less likely to convert a click through on a Tweet than anyone else, or to consume any more or less content than anyone else. The general assumption about superusers is that they spend more time on the platform and are more likely to consume and amplify content.

Twitter 0

Twitter How To Social Media YouTube 0

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consumer, business or trade media relationships. Old Spice’s "Man Your Man Could Smell Like" video had 49.5 million views on YouTube. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Throughout it all, Jennifer kept traveling the world.

How To 52

How To Travel Insurance Insurance 52

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Prior to joining Vermeer in 2013, Kate most recently worked for a privately held patient communication company leading both marketing and training. After all, they are responsible for the experience we have. Yet, do they really know us?

Agriculture 65

Agriculture Employee Corporate Training 65