ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. Yes, we did our own taste test in the office.) And the fight lives on today.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. percent, up from 59.3

Television 72

Television Education Groups Community 72

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Gillian Findlay | Cambial Communications.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. Yes, we did our own taste test in the office.) And the fight lives on today.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013.

Measurement 103

Measurement Corporate Survey Viral 103

Shift Communications

JANUARY 12, 2017

Media relations is just one of many techniques we use as PR professionals in an attempt to promote our clients and share their news with the general public. Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Company 78

Company Marketing Education Data 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week.

Publicity 120

Publicity Fashion Twitter Advertising 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Do you blog regularly?

Marketing 168

Marketing Employee Content Marketing Training 168

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. It wasn’t always like this, of course. Make sure your stance is defensible.

Strategy 60

Strategy Marketing Insurance Insurance 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. ” Just look at social media for a moment–just one component of the “digital” in the digital divide. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Pinterest 79

Pinterest Measurement Analysis Community 79

David PR Group

JULY 13, 2016

Putting a value on media coverage or social media awareness remains a bit of a Holy Grail. Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Reputation goes beyond your customers and may include opinion leaders, media, the financial community and others. Sign petitions?

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Vocus raised a little more than $13 million over two rounds of venture capital funding according to Crunchbase. Content picks.

Technology 81

Technology Company Analytics Writing 81

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media.

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. It’s like trying to buy the best wine. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

Waxing UnLyrical

MAY 27, 2015

Buying at Whole Foods has become part of a lifestyle, and to promote this lifestyle, it has introduced an educational platform where customers can consume content on topics such as sustainability, animal welfare and GMOs in food. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. All communication teams are striving for the attention of the fickle consumer. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81