Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. And how does a brand afford the fees and measurement costs associated with a broad international campaign? The post Managing The Risks Of Influencer Marketing appeared first on Crenshaw Communications.

Marketing 120

Marketing Advertising Advertising Measurement 120

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Press releases are well understood in organisations and used as a general-purpose form of communication. They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016. The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Founded in 2013, AirHelp is the world’s largest air passenger rights advocate, helping passengers understand their rights and secure compensation for delayed, canceled, or overbooked flights. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Top 50 Most Overused Words in Press Releases for 2013. If fluffy jargon and corporate speak is not your forte, you’re not alone. We sampled almost 63,000 press releases from 2013 and found the most overused words.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 95

Trends Crisis Corporate Leadership 95

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Efficient marketing execution and measurement. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. Fleurie Amorette (@FleurieFM) February 19, 2013.

Handbook 80

Handbook Measurement Analysis Local 80

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears. Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears. Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. “He will be forever missed but never forgotten.”

Measurement 40

Measurement Hotels Conference Facebook 40

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Before I started ACH Communications, I have almost zero experience with Fortune 500-level orgs. I’ve been developing this resource since 2013! What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard).

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Maxim Behar

JANUARY 18, 2023

These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. Host : You mean the main inflation measure for this generation is their family? Host: Now let's talk about 2013, generally one of the good years that the world was in. Maxim: Yes, I know him.

Government 72

Government Education Course Ethics 72

Cision

MAY 2, 2016

One of the coolest aspects of distributed content is that many social publishers are making their platforms available to everyone, and since communication is your desired end-state you need to know about the features these platforms offer and how to implement them. Twitter Advertising (@TwitterAds) November 8, 2013. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 90

Social Media Marketing Media Creativity 90

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising. .”

Retail 40

Retail Radio Advertising Advertising 40

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising. .”

Retail 40

Retail Radio Advertising Advertising 40

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?

How To 60

How To Software System Employee 60