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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

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Book review: Reputation Management by Tony Langham

Stephen Waddington

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute.

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Corporate Sustainability Reports – A Massive Undertaking with a Ton of Payoff

MaccaPR

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

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#measurePR: Measuring the Networked Nonprofit with Beth Kanter

Waxing UnLyrical

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. Beth Kanter (@kanter) January 22, 2013. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring!

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How to Measure Reputation

David PR Group

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.