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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120
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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

Marketing 137
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Glassdoor reviews as a signal of corporate misconduct

Wadds Inc.

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136
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Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. It makes perfect sense – PR is a communication function and social media is all about communication. Only 28% picked the marketing department. Study by The Creative Group.).

Corporate 100
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Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. It makes perfect sense – PR is a communication function and social media is all about communication. Only 28% picked the marketing department. Study by The Creative Group.).

Corporate 100
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Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. It makes perfect sense – PR is a communication function and social media is all about communication. Only 28% picked the marketing department. Study by The Creative Group.).

Corporate 100