Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

FEBRUARY 18, 2016

Marketers need to go where the audience is, and these days that seems to be on Slack. And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. cta] The post Time for B2B Marketers to Pay Attention to Slack? Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013).

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

NOVEMBER 16, 2018

The purpose of all marketing is to transform those crowds of mildly curious folks into deeply interested folks , people who want to engage you, people who want to do business with you. Take away the rack (media placement) and no stimulus occurs, no audience is created, and no marketing can occur. Marketing-focused Media.

Media 74

Media Airlines Agency Marketing 74

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. Products offered under Data for Democracy: Our Data for Democracy program will offer combinations of: . Access to NewsWhip Spike.

Data 99

Data Resources Technology Analytics 99

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 148

Internal International Tools Software 148

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 15, 2016

I have stayed in the media/communications field because the industry is constantly changing and it’s a great environment for developing innovative products to serve interesting audiences. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013.

Journalism 0

Journalism Policies Strategy Survey 0

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. Where products are manufactured, current Good Manufacturing Practices (cGMP) must be followed.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? This was the focus of our Minneapolis PR agency’s one-on-one conversation Feb. The Rukavinas" - Swiffer.

Brand 48

Brand Branding Marketing Film 48

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. And, on the big screen, Marvel began producing the first entry in a long line of blockbuster movie hits, from licensing the X-Men to in-house productions from Iron Man through this year’s Avengers: Infinity War. Enter Sony.

Company 87

Company Airlines Print Government 87

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. sponsored.

Interviews 88

Interviews Instagram Video Creativity 88

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Rock the Status Quo

APRIL 23, 2015

It can be an industry, a career field, a product or service or just an idea. Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. I haven’t. Money to promote the new community.

Brand 100

Brand Branding Community Wikipedia 100

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" Awareness of your product or service.

Social Media 82

Social Media Media YouTube Film 82

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. sponsored.

Interviews 60

Interviews Instagram Video Creativity 60

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters. It’s often used to build out a product, hire and mature the companies’ processes.

Technology 81

Technology Company Analytics Writing 81

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group.

Sports 60

Sports Creativity Industry YouTube 60

Shift Communications

JANUARY 29, 2015

The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. The red line indicates their growth rate, which has stabilized in the 3% range since 2013. People-Based Marketing. Christopher S.

Facebook 60

Facebook Mobile Analytics Video 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. His point is simply that PR, communications and marketing without embracing the realities of channel distribution models is disadvantaged. Rock Products , 116 (2), 38.

Retail 120

Retail Pitching Print Writing 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Shift Communications

NOVEMBER 28, 2014

While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important days. billion in 2013 and another $2.6 Marketing Analyst. Marketing' Zach Burrus.

Brand 100

Brand Branding Retail Mobile 100

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Marketers can''t argue with a statistic that incredible! March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

The Stalwart Blog

JANUARY 28, 2016

Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I support our marketing initiatives across North America retail for Google products. Brianna Bruinsma , Stalwart summer 2013 intern.

Internal 60

Internal International Retail Ethics 60

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. So, PR agencies and consultants spend tens and thousands of dollars trying to capture just that–a placement in The New York Times.

Advertising 60

Advertising Advertising Trends Storytelling 60

Communications Conversations

SEPTEMBER 18, 2015

Dave Kerpen is a agency owner and big-time influencer in the social space. ” Dave’s business is social media and digital marketing consulting. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. Facebook product manager, Matt Pakes. 80-plus comments.

Corporate 60

Corporate Blogging LinkedIn Web 60

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Read on, and disregard at your own peril. You Can No Longer Be a Jerk And Expect To Keep It Private.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

NOVEMBER 30, 2016

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service.

Storytelling 40

Storytelling Brand Branding Advertising 40

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. You can build a quality product quickly – but it will cost more. You can build a quality product quickly – but it will cost more.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

5W PR

NOVEMBER 23, 2021

Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. The goals of brands marketing on Instagram include engagement with more people, expansion of reach, and the generation of more sales. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Where the Fishermen Ain't

OCTOBER 25, 2013

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. The question is “How do we address this?”

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. see below). Scaleability.

Marketing 120

Marketing Advertising Advertising Measurement 120