Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Top 50 Most Overused Words in Press Releases for 2013. If fluffy jargon and corporate speak is not your forte, you’re not alone. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Polaris

NOVEMBER 20, 2014

creative agency. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” I’m blaming it on the blur that’s been time the last several months. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’ve highlighted this point because some folks have questioned the value of corporate blogging. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

APRIL 2, 2013

Here are a few excerpts: On the constraints an agency works under when it comes to measurement: A1: We are constrained by manpower, technology and $ when it comes to measurement. Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Measurement 86

Measurement Airlines Banking Twitter 86

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Not the CEO though.

Company 120

Company Banking Employee Corporate 120

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I expected smart.

Energy 128

Energy Corporate Agency Insurance 128

5W PR

NOVEMBER 23, 2021

One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers. The goals of brands marketing on Instagram include engagement with more people, expansion of reach, and the generation of more sales.

Instagram 158

Instagram Publicity How To Social Media 158

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. Nintendo absolutely dominated the late 80s and 90s video game market. The PS2 bullied Nintendo out of a rapidly shifting gaming market, leaving Microsoft to rise to biggest competitor with its Xbox line.

Company 87

Company Airlines Print Government 87

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

DECEMBER 13, 2013

Patrice is the petite PR powerhouse behind the agency formerly known as CRT/tanaka, now Padilla/CRT. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. It’s an elegant and quick read (and you know me, I don’t WUL about a ton of business books).

Conference 110

Conference Hotels Privacy Resources 110

Waxing UnLyrical

DECEMBER 16, 2013

Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Tuesday, Jan.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective. ” 3.

Storytelling 40

Storytelling Brand Branding Advertising 40

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox.

B2B 49

B2B Social Media Strategy Media 49

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 118

Measurement Analytics Tools SEO 118

Practical Law Construction

MAY 20, 2020

there is an inherent relationship of trust and confidence between the parties (described by the Law Commission as a test of “discretion, power to act and vulnerability” ( (1992) Consultation Paper No 124 para 2.4.6; (2013) Consultation Paper No 215 para 5.7 ). The defendants were managed and marketed as one global firm.

Groups 52

Groups Company Construction Policies 52

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. Source: News Watch 33 , ABC Action News.

Brand 48

Brand Branding Crisis Social Media 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81