Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 96

Skype Mobile Interviews Tools 96

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. In 2013 87% of US companies were already using social media marketing. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

Industry 100

Industry Digital PR Training Agency 100

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

Polaris

NOVEMBER 20, 2014

creative agency. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla. The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 48

Skype Mobile Interviews Tools 48

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

OCTOBER 19, 2018

A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. What do you do to get ahead of the news?

Transportation 68

Transportation Google Trends Tools 68

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Even though over a billion people use Facebook, they may not be using it in a way that makes sense to integrate with your marketing plans. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Shift Communications

DECEMBER 31, 2015

Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Ah, the question on every PR pro’s mind. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. All signs suggest digital marketing skills will become increasingly important to PR and communications professionals. Social media fits neatly into the PR workflow.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 118

Measurement Analytics Tools SEO 118

Waxing UnLyrical

NOVEMBER 30, 2016

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Just think about their 2013 commercial that reached millions of views within four days of its online release. Relationships are solid gold to a marketer. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. Ready to add more visual content to your online arsenal?

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

Publicity 41

Publicity Agency Study Mobile 41

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Now I wanted to be the best content curator that ever walked the Earth.

Digg 104

Digg SEO System Reddit 104

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, with agencies or larger organizations. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Where the Fishermen Ain't

OCTOBER 25, 2013

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. The question is “How do we address this?”

Publicity 39

Publicity Wikipedia System Community 39