The Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Meritus Media Inc., Map the brand’s social graph.

Social Media 140

Social Media Strategy Pinterest Media 140

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Marketing a dangerously misunderstood product. The brand controls over two-thirds of the market.

Company 105

Company Marketing Education Data 105

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

Shift Communications

OCTOBER 7, 2014

Today’s digital world is all about the here and now – the right now. This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. As with any other marketing strategy, there will be plenty of trial and error involved.

Marketing 138

Marketing Conference Trends Viral 138

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" Consider that as of last week: Taylor Swift had 46.5

Social Media 82

Social Media Media YouTube Film 82

Communications Conversations

JUNE 4, 2019

Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global marketing for SEMRush: “In our field of marketing, experience is a burden. That first sentence–“in our field of marketing, experience is a burden.”

Marketing 68

Marketing Leadership Groups LinkedIn 68

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. Edelman elevates marketing PR. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. I love this book of tweets Laura curated at Content Marketing World.

Conference 171

Conference eBook Content Marketing Brand 171

Mindful Marketing

JULY 15, 2015

Here are six truths about PR that remain constant over the years: The Need To Read. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.)

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Shift Communications

FEBRUARY 18, 2016

Marketers need to go where the audience is, and these days that seems to be on Slack. And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. cta] The post Time for B2B Marketers to Pay Attention to Slack? Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. .

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. It's heartwarming, soul work.”

Banking 96

Banking Film Transportation Financial 96

PR 20/20

JUNE 25, 2019

It’s something we’ve been talking about for years, and I’m glad to share the vision here. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions.

Internal 148

Internal International Tools Software 148

PR Conversations

JUNE 28, 2020

Think about the following: PEST or SWOT. How about the Diffusion of Innovation, Nudge or SMART objectives? As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. My answer has always been: the late Don Bartholomew.

Measurement 133

Measurement Social Media Blogging Mobile 133

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

NOVEMBER 16, 2018

To start thinking about the broad categories of earned media today, let’s go back to basics. The purpose of all marketing is to transform those crowds of mildly curious folks into deeply interested folks , people who want to engage you, people who want to do business with you. Marketing-focused Media.

Media 74

Media Airlines Agency Marketing 74

Shift Communications

OCTOBER 19, 2018

A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. What do you do to get ahead of the news?

Transportation 68

Transportation Google Trends Tools 68

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. Here’s how we are thinking about them: 1. We will resource DfD to support about half-a-dozen new projects each year. .

Data 99

Data Resources Technology Analytics 99

Polaris

NOVEMBER 20, 2014

Let me tell you about one such story. creative agency. Struck by Caine’s inventiveness, he decided to make a video about the arcade. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Content Marketing' He met Caine and bought a Fun Pass for $2 that gave him 500 plays in the arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? This was the focus of our Minneapolis PR agency’s one-on-one conversation Feb. Love Has No Labels" - Ad Council.

Brand 48

Brand Branding Marketing Film 48

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

APRIL 2, 2013

Here are a few excerpts: On the constraints an agency works under when it comes to measurement: A1: We are constrained by manpower, technology and $ when it comes to measurement. Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Measurement 86

Measurement Airlines Banking Twitter 86

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. In fact, everything we’ve come to believe about this story might be wrong – along with two key themes: First, David isn’t an unlikely hero. He is a practiced expert with a sling.

Technology 81

Technology Company Analytics Writing 81

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Cision

OCTOBER 8, 2015

If you think that people talk a lot about medical marijuana, you would not be wrong. An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). But not by everyone, nor everywhere. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

SEPTEMBER 15, 2016

My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. I feel most fulfilled when I can identify a problem that our target market (public policy professionals) is dealing with and work with my colleagues to successfully provide a solution to that problem.

Journalism 0

Journalism Policies Strategy Survey 0

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Rather than drafting a press release and hoping for the best, you can rely on your own customers and advocates to give you feedback about what is interesting to them.

Retail 120

Retail Pitching Print Writing 120

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. Or write about it. This is one of those times. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Mindful Marketing

JANUARY 15, 2016

Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Learn more about PR tech tools and DIY solutions, as well as burgeoning industry standards. About Katie Paine. By Seedepth. . Wondering how PR measurement has evolved over the years? Registration is here.

Analytics 52

Analytics Measurement Interviews Social Media 52

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. The “secret” here, is that Marvel found multiple ways to make people care about their products again, while also introducing audiences to characters and titles they might have otherwise ignored. Nintendo absolutely dominated the late 80s and 90s video game market.

Company 87

Company Airlines Print Government 87

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars. What will matter most to her?

Meeting 75

Meeting Automotive Media Journalism 75