PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 120

How To Employee Leadership Nonprofit 120

Cision

MARCH 29, 2016

. – Richard Toohey, writing in Public Relations Quarterly , Fall 1972. If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Yet one problem remains evergreen: how to best communicate our message to our publics.

Retail 120

Retail Pitching Print Writing 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

Cision

DECEMBER 23, 2015

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations.

Employee 120

Employee Pitching Writing Content Marketing 120

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Doctor Spin

APRIL 17, 2023

2012, May 17). Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Stuffed giraffe shows what customer service is all about. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. Stacey Miller is the director, communications at Cision.

Communications 61

Communications Hotels Technology Tools 61

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 For PR and marketing communications, online video programming is a great way to get your message out and build your audience.

Video 120

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Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. Not at a press event. Not in a news release. In short, blogging wasn’t for serious stuff.

Corporate 60

Corporate Blogging Google Communications 60

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media. That’s a 29 percentage point difference from 2012.

Social Media 120

Social Media Journalism Media Study 120

Solo PR Pro

APRIL 27, 2021

Do you have a defined budget for PR/communication services?” Using this process has enabled me to write fewer proposals, and achieve a much higher close ratio. This post was originally published on September 18, 2012 and has been updated for 2021. Many independent consultants feel intimidated to ask this question, but don't be!

How To 110

How To Internal International Pitching 110

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. Retrieved 2009-11-07.

Education 270

Education Government Policies Wikipedia 270

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Messengers.

Social Media 247

Social Media How To Media Journalism 247

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Organize before you write. The post What’s New In B2B Tech PR For 2017 appeared first on Crenshaw Communications.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Yeah, the Beyonce who signed a 10-year, $50 million deal with Pepsi in 2012. About how utterly ridiculous it has become.

Writing 60

Writing Marketing YouTube Creativity 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 8: Ability to write clearly for external AND internal audiences. 2016 Skills of the PR pro of the Future.

Analytics 60

Analytics Instagram Mobile Employee 60

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. How did you discover your passion for communication? How has social media transformed strategic communication? What role does social media play in your job?

Television 120

Television Social Media Sports Travel 120

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Her research focuses on public relations management, ethics and integrated communication.

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. How to: Write Foursquare tips on behalf of brands with multiple locations. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Molly is the chief communications and public affairs officer with Shipt. Her start : Writing intern, Ronald McDonald House Charities.

Marketing 60

Marketing Leadership Creativity Internal 60

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 138

Study Media Relations Media Measurement 138

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Because of these multiple touchpoints, there is a greater emphasis on consistency in your communications.

Reputation 48

Reputation Measurement Media Relations Agency 48

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

JUNE 6, 2016

These new Instagram features are primarily the latter, and this is why it is important for marketing and communication professionals to take note. However you use Instagram to communicate is likely to change starting today. New Timeline Algorithm. API Change/Third-Party Tools. New Business Tools. Video Counts Added. Conclusion.

Instagram 84

Instagram Handbook Mobile Facebook 84

The Resolution Blog

JUNE 25, 2015

Check out my post on integrating paid into your PR communications plan. Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. PR pros know the target audience well and the influencers even better. Paid amplification provides a fast- track to them.

Google 120

Google Analytics SEO Comparison 120

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. But it hasn’t always been this way. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Life and Death Communication: Lessons From the Ebola Epidemic.

Case Study 40

Case Study Study Measurement Pinterest 40

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. What does this mean for businesses? –John.

Journalism 84

Journalism Print Newspapers Advertising 84

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. I graduated the month prior from Boston University where I studied PR and Communications. I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. When did you start at SHIFT? Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

Waxing UnLyrical

AUGUST 14, 2012

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

ISEBOX

APRIL 13, 2016

When you write your content, find an angle that reaches into the target demographics’ human experience. As Finch Sells says in this 2012 article , appeal to one of the 8 areas of a person’s life they’re looking to improve. Talk/Write like a real live human. Find an angle. Focus on the people, not the product or service.

Marketing 70

Marketing Pinterest Insurance Insurance 70