Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees.

Writing pests


In a lot of ways, I think I know how she feels – not when it comes to website accessibility, but when it comes to corporate and government communication. Let’s look at an example of better communication. communications corporate communications writing

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Stop reading so much about writing—and start writing

PR Daily

Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing? To improve your writing, you must write.

13 timeless writing reminders

PR Daily

Writing doesn’t come easily for many people, but it’s a crucial skill to master in business—and in life. Strong writing skills will serve you well throughout your career. Here are 13 writing tips to remember, no matter the audience: 1. Write short sentences and paragraphs.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. If you need to write about a groundbreaking ceremony—go to the ceremony. Brian Pittman is a Ragan Communications consultant and event producer.

Helpful writing habits from Strunk and White

PR Daily

And don’t write your copy with beer. These are tools, not rules,” writing coach Roy Peter Clark once said in a lecture to journalists about writing. We think you should try to avoid them in your writing. Bad: Writing manuals, when flung at the teacher, can hurt.

8 rules for better communications during COVID-19

PR Daily

To the previous point on pitching contributed articles to trade media, take extra care to make sure the reporters and editors you are targeting are still writing about other topics. What are some of your observations or guidelines for communicators during this crisis?

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. The post The current crisis demands more external communication appeared first on PR Daily.

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9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

The marketer’s guide to writing content for Gen Z

PR Daily

Communicate in a personalized, conversational way. If they believe your business is bad for planet—or if they sense your CSR efforts are disingenuous —they’ll quickly write you off. The post The marketer’s guide to writing content for Gen Z appeared first on PR Daily.

20 ways to unleash creative writing energy

PR Daily

Try these 20 tips to escape the doldrums and start writing again: 1. A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. FREE REPORT: Communicators’ struggles, strengths and successes ]. Writing & Editing creativity

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The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. FREE REPORT: COVID-19's Impact on Communications ].

5 champion communicators in the COVID-19 era

PR Daily

The communicators who are making the biggest impact are those who are able to stand out, break through all of the noise, and reaffirm themselves as reliable and credible sources of information. This “take-charge” communication style makes Cuomo an exceptionally effective messenger.

How to write a better résumé

PR Daily

RELATED: Our Communicators of the Year and Rising Star Awards will showcase the best individual communicators and teams. ]. The post How to write a better résumé appeared first on PR Daily. Marketing Media Relations Writing & Editing

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement.

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Just ask any communicator or marketer. Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Get out of your head—free write.

Get your communications back on track after the pandemic

PR Daily

From a communications perspective, you are no doubt witnessing firsthand the value that a solid digital strategy can bring, by helping to keep your workforce and clients connected and engaged during the current crisis and possibly thinking ahead. Internal communications.

Communicator, thou shalt follow these writing edicts

PR Daily

Corporate communicators, follow these 10 Commandments: 1. Thou shalt not mindlessly copy and paste from previous communications, but instead choose the right words for this message at this time for this audience for this purpose.

How expressions of love can put heart into your writing

PR Daily

As Valentine’s Day nears, let’s look at poems, song lyrics, even entire plays—as well as Oscar acceptance exhortations—that offer techniques and takeaways for communicators. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Content Marketing Writing & Editing

Cut it in half: 3 ways to strengthen your writing

PR Daily

Stringent editing will strengthen your writing. RELATED: Take the first step in achieving communications excellence ]. The post Cut it in half: 3 ways to strengthen your writing appeared first on PR Daily. Writing & Editing

Why and how communicators should improve their writing

PR Daily

Strong writing skills are more crucial than ever in public relations. As paid and earned media converge and branded content rises in popularity, PR pros who can write well are more in demand. Please make sure they have good writing skills! Write more.

How to Avoid Overpolishing Code and Communications


I know that public relations and communications professionals can relate. Musings code communications writing writing codeAs a programmer, I often have a difficult time releasing my code.

Crisis communication takeaways from Andrew Cuomo

PR Daily

Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences.

In your writing, focus on the ‘you,’ not the ‘I’

PR Daily

RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ]. Why angle your writing? First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving.

How to measure the impact of communications during COVID-19

PR Daily

Jennifer Rankin-Byrne, Vice President of Corporate Communications for PBS. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’

PR Daily

Here’s what to write instead. We could write about how the rise of Big Data to personalize product recommendations steers/impacts customers. The other most commonly cited business impacts [of mobility] included improvements in collaboration and communication.

Quiz: Does your writing embrace the 4 C’s?

PR Daily

Glamorous Instagram shots and funny YouTube videos are certainly effective ways to grab attention, but many communicators forget the power that great writing still wields. The experts at The 2019 Writing and Editing Skills Virtual Summit believe writing should always be: Clear.

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience. Communicators need content that makes their job easier.

7 ways to make the most of your writing time

PR Daily

Many people believe they don’t have enough time to write. Almost always they’re wrong, and if you dislike writing, you won’t be particularly motivated to make more time for it. . FREE GUIDE: 10 ways to improve your writing today ]. Writing & Editing

Take our survey on COVID-19’s impact on communications

PR Daily

The demand for internal and external communications has arguably never been higher. I know you are unusually busy in crisis response right now, but I hope you can carve out a minute or two to participate in this short survey about COVID-19’s impact on the communications industry.

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20 writing tactics to rev up your productivity

PR Daily

You want your latest writing project to move faster. Write multiple drafts instead of obsessively editing the same one. Write daily, not someday. will be your regular time for writing, and that’s it. When you can’t write, prepare to write.

10 exercises to shake off the writing doldrums

PR Daily

Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Featured Marketing Media Relations Writing & Editing

William Faulkner on writing from the heart

Doctor Spin

He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Learn more about social media, online marketing, and corporate communications.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. Communication works for those who work at it.

7 free writing resources

PR Daily

Grammarly offers free extensions for Chrome, Safari or Firefox that provide as-you-write-it assistance. Write more clearly with. Like a thief in the night, jargon can sneak into sentences and render writing dull or confusing. FREE GUIDE: 10 Ways to Improve Your Writing Today ].

8 writing takeaways from ‘Dancing with the Stars’

PR Daily

You probably don’t slip on your sequined ballroom dancing shoes before you start writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Words, too, need the right framework to set the stage for effective communication. Writing & Editing

News trend tool tells you what journalists are writing about

Stuart Bruce

A new news trend tool lets you see and search what journalists are writing about. public relations corporate communications PRtech

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9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? Samantha Jacobs is the founder Hemsworth Communications , a PR agency that specializes in the travel and leisure industry.

Metaphors and clichés: How imagery paints or taints our writing

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Say, for instance, you were writing about social media lurkers, or those who hide behind false identities to offer their ideas. Media Relations Speechwriting Visual & Video Communications Writing & Editing

26 enticing, marvelous, memorable words to elevate your writing

PR Daily

Communication, rather than simply inserting information into the audience’s head, is more like striking a tuning fork that resonates within the reader’s mind. A version of this post first appeared on Daily Writing Tips. Writing & Editing