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Outwrite Robots: Write a Better Press Release Than AI | Business Wire Blog

Business Wire

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 388
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.

Writing 294
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Active vs. Passive Voice in PR Communications | Business Wire

Business Wire

But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice. For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct.

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New Year’s Writing Resolutions: 6 of My Favorite Tips for 2023

PRSay

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? You’ll learn to write messages that reach more readers and get the word out. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor.

Writing 188
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4 tips for writing PR content to build a positive and professional brand image

Agility PR Solutions

As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage.

Writing 110
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Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers.

Writing 218
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How to Write a Crisis Press Release (Examples and Templates)

Prowly

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104