2012 Communications Viral Writing 
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
PRSay
JANUARY 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even write emails with more thought. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication.
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Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.
Cision
MAY 12, 2017
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. Organize before you write.
Beyond PR
MAY 12, 2017
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.
PRSay
AUGUST 12, 2016
With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.
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