Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity: Providing education and opportunities for health care professionals to learn how to best use and incorporate social media in their work is an important first step to making them feel more comfortable and open to this form of communication. Your child has come down with a rasping cough.

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Careers -- How to Change Horses Mid-stream

PR Job Coach

If it is not what you want, start taking steps to sculpt a profile that communicates your value and your professional focus. If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search. Landing your next gig in your own field is tough enough but changing careers or fields is not for the faint of heart or mind.

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How to Make Facebook a Career Book

PR Job Coach

Employ your feed or “Update Status” in a way that communicates your professional and personal interests such as your fascination with Apple products, accounting methods, neuroscience topics, grape varietals, antique German cars or family travels. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.”

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I spend a lot of time in my “Principles of Public Relations” class at Curry College introducing my undergrad Communication students to “my world” and the “R.A.C.E.” formula which defines the process of effective PR planning and programming as comprising research , action , communication , and evaluation. Then you actually have to do what you say you are going to do (“communication”).

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Communication Public Relations Shonali Burke Social MediaMonday, Oct. 15, will see me complete six months since I started at MSL Washington DC.

Public Relations. It’s Still About The People

Waxing UnLyrical

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. concepts that I constantly “preach” both in my daily life as a undergraduate communication/public relations professor at Curry College , and in my “other” life as an actively-engaged member of the Public Relations Society of America. And that aspect of communication is never going to change.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Yesterday, Dan Cohen published a terrific guest post here on WUL riffing off of Groundhog Day, where he made the point that “communication is more about mastery than about prediction.”

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Customer service , as I am constantly pontificating to my undergraduate Communication students at Curry College … especially those in my Public Relations Concentration (as well as my graduate Organizational and Professional Communication students at Regis College ), is about making someone feel as though he or she is the single most important person in your life.

Terms of "Undearment" -- Words You Should Strike from Your Career Content

PR Job Coach

Here is an example: “developed successful strategy for communicating last minute CEO transition that resulted in favorable news coverage and a sustained share price.” In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party. And as we know instinctively, no amount of hyperbole or word inflation will mask our true character to people we know and who know us.

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The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. and Holly Nielsen ‘s absolutely absorbing session on communicating through & beyond disability… … what really made a difference to me was the one-on-one time I had with people I first got to know as “PR superstars,” and who then became colleagues, and who I’m now proud to call “friend.”

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. As a digital communication professional, I resisted the urge to call them and ask why they even had a Facebook presence to begin with (mainly because I realized no one was going to answer anyway). Rachael is now a communication and design professional living in the Washington, D.C.,

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi.

Toon Time: IPO Madness

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: IPO Madness.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. I don’t believe in ghosts.

The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

Communication Guest Posts Shakirah Dawud Social Media Twitter differing points of view social media arguments support in social mediaIt all began when Michelle Quillin re-tweeted a recent post of mine. It was about remembering to use the headline and first lines to keep readers compelled to read, old and new. A follower of hers read it, and tweeted in reply, “That made me want to vomit.” ” I was totally at sea. Michelle asked him why.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. It’s official. The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market.

Perception, Reality, and Public Relations

Waxing UnLyrical

Our challenge as communicators is to do just that… communicate. Guest Posts Kirk Hazlett Public Relations Writing communications Declaration of Principles ethics Ivy Lee perception prI’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”.

Goings On… and On The Road

Waxing UnLyrical

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) 8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. I realize I haven’t told you much about my goings-on of late. So here they are, in case you can make any of them: This Friday, Sept.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

It’s a primary topic consideration for any strategic communicator who wants to succeed in the converging media environment. Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

Determined to find a career that put her creativity and social skills to good use, she double majored in communication and media arts and design at James Madison University and set out to do just that. Rachael is now a communication and design professional living in the Washington, D.C., What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer? The answer: Jeff Kelley.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Communicate, communicate, communicate. As we planned the tweetathon, we made sure to communicate the plans with the Champions; both in the Facebook Group that serves as a day-to-day communication mechanism for them, as well as via email when necessary. Sharing the schedule, “how-to” document, day-of guide… all these were communicated both ways. Have a goal … and communicate it.

The Space Between

Waxing UnLyrical

The reason I love working in the field of public relations and digital media is that I love seeing how people use the communication platforms of their times to transcend space, time, and distance, and do extraordinary things. Career Communication Shonali Burke Speaking space TED TEDxAdamsMorganWomenI had a marathon “start getting caught up on WUL” session yesterday (in fact, I’m typing this at 3:30 am today , though you won’t read it for a few hours more).

L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

Business Communication Shonali Burke Social Media growing your business through social media L-O-V-E nat king cole social businesses valentine's daySo… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!!

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

Author information Kirk Hazlett Professor at Curry College Kirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/Public Relations, at Curry College; he is also Lecturer in Communications, at Regis College. I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros.

Public Relations: Art or Science?

Waxing UnLyrical

Strategic communication function” … careful, calculated planning utilizing extensive research (science). I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions.

Toon Time: There’s No Place Like Home

Waxing UnLyrical

Her background is in marketing communications and creative writing. Erin Feldman is a writing coach at Write Right. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: There’s No Place Like Home , originally posted on Waxing UnLyrical , published by Shonali Burke. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. He then communicated promptly to staff and Executive Chef Oliver Gift that there was a birthday being celebrated and content relating to the restaurant being shared in social media. Business Communication Guest Posts Jamie Garantziotis Social Media Twitter food Lowcountry real-time

Why Protecting Your Twitter Profile is a Bad Idea

Waxing UnLyrical

That is, profiles where you can’t see their tweets easily, and have to send a “follow request” in order to be able to follow them (and thus, communicate with them). I think this is a really bad idea , particularly if you are a communication professional. Communication Networking Shonali Burke Social Media Twitter building a network conversation protected profile

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube.

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. Communication Guest Posts Matt LaCasse Media Public Relations fighting journalism rivalry working togetherWhile perusing my Facebook stream the other day, I came across this article on Business Insider.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

with a 30 year history of award-winning work for clients from the broadcast, political, non-profit and communications industries. Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways.

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Toon Time: Coffee to the Rescue

Waxing UnLyrical

Her background is in marketing communications and creative writing. Erin Feldman is a writing coach at Write Right. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: Coffee to the Rescue , originally posted on Waxing UnLyrical , published by Shonali Burke. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Toon Time: Coffee to the Rescue.

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious. Guest Posts Kirk Hazlett Public Relations communications curiosity edward bernays learning pr“Curiosity is one of the permanent and certain characteristics of a vigorous mind”.

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

And that’s when its Communication team thought that it needed to do something different to engage young Indians to buy their first car. However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.” Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. Finally! I have a new car!

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Good communications professional don’t just look at a network and are satisfied with just being present. A good communicator look for ways to define the company’s presence vis-a-vis its competitors and to get the most out of their engagement in a creative and distinct way that is clear to their audience. Guest post by Harrison Kratz.

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

B2C communications. This would be a terrific gift for anyone who wants to learn more about how communication should work today, who wants to learn more about SEO itself from one of the leaders in the field, and who knows success doesn’t just “happen.” Business Communication Interviews Marketing Shonali Burke Social Media content marketing lee odden optimize book SEOI don’t do a lot of book reviews.

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Marketing in the Round with Gini Dietrich

Waxing UnLyrical

I enjoyed MITR (which launched officially yesterday ), found it a quick and useful read, and think you will too, if you believe in an integrated approach to marketing communications. So, you know how I was in New Orleans last week for Counselors Academy ? You already know I had a terrific time and learned so much.

Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

Business Communication Guest Posts Marketing Shakirah Dawud Writing getting attention getting clicks marketing copy using headlines wisely“Why you stink.” ” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it. Hope springs eternal.

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How Social Media Makes The World A Better Place

Waxing UnLyrical

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves? Think about the last major earthquake – didn’t a lot of us reading this post tweet the moment we felt the earthquake?