Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 For PR and marketing communications, online video programming is a great way to get your message out and build your audience.

Video 120

Video Brand Branding Trends 120

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Her start : Talent resources intern at Fallon. LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. Stacey Miller is the director, communications at Cision.

Communications 61

Communications Hotels Technology Tools 61

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Life and Death Communication: Lessons From the Ebola Epidemic.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

AUGUST 14, 2012

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. I graduated the month prior from Boston University where I studied PR and Communications. I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. When did you start at SHIFT? Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

Practical Law Construction

AUGUST 23, 2021

This post is the latest in a series covering issues that frequently arise in international arbitration, each with a specific regional focus. Hiring of information and communication technology. It addresses issues in Brazil, where the use of dispute boards is common as part of a tiered dispute resolution mechanism.

Construction 52

Construction Government Engineering Trends 52

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. 24 – Jan.

Writing 88

Writing Google Pitching Small Business 88

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Communications Conversations

MAY 5, 2016

It’s about finding that balance – staying current, knowing where the industry is heading but also recognizing from a day-to-day level what works (and of course, doesn’t really work) and educating your internal stakeholders (clients, like I indicated previously). You’ve been blogging at shishkabobgirldad since 2012.

LinkedIn 60

LinkedIn Education Agency Blogging 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind.

Conference 97

Conference Twitter Google Internal 97

PR Conversations

OCTOBER 2, 2015

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Published 2012. Judgement is taken and sentences passed without so much as a hint of an evidence base.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR Conversations

SEPTEMBER 22, 2015

On the contrary, subjects stressed the increasing difficulties in setting out on a PR career path in Italy, with accelerated requirements for both traditional and newer skills, plus a business understanding for the different branches of communication. An assertion that digital communications adoption comes easier to women than men.

Interviews 40

Interviews Enterprise Corporate Internal 40

Solo PR Pro

OCTOBER 6, 2015

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? Local client base (versus regional, national or international) – local client base associated with lower rate.

Survey 40

Survey Report Local Data 40

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Historically, crisis communicators only had two levers to pull. The BBC used its own Media Centre on its corporate website to highlight the fact The Sun also paid MPs who write columns and articles for it.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”).

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” As the saying goes, write what you know. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” As the saying goes, write what you know. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. A large part of your audience communicates via this medium. The result? Are you up to speed?

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 40

Blogging Strategy How To Writing 40

Buzzstream

MAY 25, 2021

Single page execution : most examples of interactive content will be executed within a single page because the interactivity allows for multiple visuals, data points or stories to be communicated within it. With a good designer, you can communicate a lot of data and information very quickly and effectively within a single image.

Infographics 160

Infographics Data Blogging Mobile 160

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 92

Data Meeting Measurement Guidelines 92