Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. Stacey Miller is the director, communications at Cision. So how can we be a part of it? Absolutely.

Communications 61

Communications Hotels Technology Tools 61

Doctor Spin

APRIL 17, 2023

2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. Sales teams find media coverage useful in selling. “93% Because these external award announcements have an effect on employees!

Study 139

Study Media Relations Media Measurement 139

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Consumer expectations, communication preferences and buying behaviors have changed forever. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Bloomberg India TV laid off 30-40 employees.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

JUNE 22, 2015

Here’s a communications quandry: who is the better messenger? Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space.

Instagram 120

Instagram Fashion Sports Pinterest 120

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Consumer expectations, communication preferences and buying behaviors have changed forever. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). Suddenly, clients wanted to give real-time marketing a try.

Strategy 120

Strategy How To Guidelines Advertising 120

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. The Wikipedia foundation believes employees, supporters and publicity agents (e.g.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. It’s gonna be fun. Todd Defren.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Here, here! 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Want more crisis communication tips? Some aspects of communication will always be difficult, but oftentimes your effectiveness is contingent on how much people like you. Have happy, likeable employees? Click here now!

Study 120

Study Writing Facebook Groups 120

Communications Conversations

DECEMBER 1, 2016

Do you see yourself staying in social/digital marketing long-term? I’ve dabbled in many fields including public relations, branding, consulting, teaching, and email, digital, and social media marketing. What’s the one social media trend most companies are over-looking or under-utilizing? Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. CEO Marissa Mayer banning employees from working remotely. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012.

Social Media 100

Social Media Employee Company Google 100

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. People like me was above: CEOs, employees, and government officials (go figure). For example, Beyonce.

Writing 60

Writing Marketing YouTube Creativity 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. They want to know effective means for communicating their vision. That’s how Redshift Writers was born.

Writing 88

Writing Google Pitching Small Business 88

Stuart Bruce

JANUARY 5, 2015

A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity. PR isn’t media relations. .” ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. PR isn’t publicity.

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. We run two websites, develop over twenty.NET applications, manage over 40 social media channels and send more than 5.3 I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees.

Case Study 113

Case Study Study Analytics Meeting 113

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Solo PR Pro

OCTOBER 6, 2015

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers?

Survey 40

Survey Report Local Data 40

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. i] The model describes the different forms of communication between an organisation and its stakeholders. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Some CEOs opt for video to control sensitive communications like a public apology. 7 best PR uses for video. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Communicate project statuses, campaign successes and setbacks, shifts in priorities, real-time opportunities, and more.

Agency 40

Agency Marketing Financial System 40

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Shift Communications

APRIL 10, 2015

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. We invented the Social Media Press Release and Newsroom templates in the heady first days of the Social Media era. And what a ride it’s been! It was a time of high anxiety. It has served us well. Todd Defren.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?

How To 60

How To Software System Employee 60