Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

Case Study 102

Case Study Internal International Study 102

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. I was a bit late to the game, but I started participating more on the world’s largest social network. I still remember my first blog post.

Social Media 78

Social Media Media LinkedIn Instagram 78

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

Consumer 95

Consumer Social Media Education Advertising 95

Communications Conversations

SEPTEMBER 7, 2018

It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Not at all. Yep, people aren’t stupid.

Instagram 68

Instagram Social Media Trends Media 68

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. 5 Growth of social media and messaging. 10 Social media envy. 1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. In one extreme example, LinkedIn landed in a media nightmare in mid-May after a hacker tried to sell 6.5 Instead of coming clean about the hack when it happened in 2012, the company remained silent.

Communications 119

Communications How To Crisis Survey 119

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. Think about how MUCH social media marketing has evolved in five years. A jobs site.

Social Media 60

Social Media Trends LinkedIn Media 60

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? News is so important for communication professionals today, what is the TheSkimm’s approach to news sharing and keeping PR pros in the know? ” For me, theSkimm is an essential resource.

Interviews 329

Interviews Social Media Technology Resources 329

PR in High Definition

SEPTEMBER 29, 2015

Snapchat is no stranger since it launched on the social media scene in 2012, immediately gaining followers and support at an exponential rate. The post Social media app Snapchat reveals its hidden tricks appeared first on Firefly Communications.

Social Media 48

Social Media Media Report Communications 48

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JULY 31, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. The daily email newsletter encourages readers to share their favorite stories on social media and makes it easy by integrating the two channels.

Strategy 215

Strategy How To Social Media Consumer 215

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. 10 Observations on “Real” Public Relations and Social Media. I mean, all.

Social Media 100

Social Media Publicity Media Conference 100

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. ” The financial crisis of 2012?

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

MARCH 13, 2012

Social Media ROI is something I struggle with. Really, the whole measurement thing is my glaring weak spot in the communications world. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. Work and stuff. He also blogs. .

Social Media 66

Social Media Media Measurement Groups 66

Beyond PR

DECEMBER 2, 2016

With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. About the study.

Study 40

Study Social Media Retail Media 40

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. My adopted community speaks to me in many ways. This is urban communication. How do cities communicate? Urban communication’ is the meshing, for better or worse, of technology and social interaction.” How has urban communication affected you?

Communications 87

Communications Travel System Community 87

Beyond PR

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever.

Social Media 40

Social Media Media Facebook Analysis 40

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. Social media philosopher realizes he does this all the time with business.

Social Media 78

Social Media How To Media Twitter 78

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. Timing Considerations.

Reputation 60

Reputation Communications Financial Internal 60

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. Stacey Miller is the director, communications at Cision. So how can we be a part of it? Absolutely.

Communications 61

Communications Hotels Technology Tools 61

PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It Shifting Skill Sets. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. This is famously how Nate Silver called the 2012 elections, by averaging together many different polling data sets. Analytics Influence Social Media' Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. While marketers are skilled at analyzing the words people are communicating on social media to better understand their preferences, the future of the industry also rests on analyzing images to glean these insights. You can find her on Twitter @LizSegran.

Marketing 117

Marketing Technology Analysis Engineering 117

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Television 120

Television Social Media Sports Travel 120

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. Jason Sprenger is the president of Game Changer Communications. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150