British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. RELATED: Nominate the inspiring women you work with—or yourself—for our Top Women in Communications Awards ].

Why and how to yield your social media account to employees

PR Daily

Social media might conjure thoughts of hip, young influencers running an Instagram account for fashion brands. GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The employees—three engineers and a welder—took turns giving behind-the-scenes insights into how the company builds, tests and repairs its gas turbines. Choose employees carefully.

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4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Seething hatred does not improve your ability to communicate.

7 ways to get employees to share your message on social media

PR Daily

Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach. In fact, a recent report about including employee advocacy in marketing and communications programs found that about four out of five organizations increased their online visibility after implementing a formal employee advocacy program. Social media engagement for employee-shared content is eight times better than when a company originally posts.

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Sharing the personal stories of your employees will allow you to give your brand faces and voices to which your customers can relate. Why you should be telling your employees’ stories. Your employees can share them through Facebook and Snapchat, too.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Employee burnout.

Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Social Listening.

Younger employees don’t want to be regulated on social media

PR Daily

When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work. Younger employees don’t want a social media policy when it comes to political speech in the workplace. This is according to a survey from Clutch which asked 500 full-time employees about their work preferences. The post Younger employees don’t want to be regulated on social media appeared first on PR Daily.

Engaging employees during extraordinary times

PR Daily

Has there ever been a more crucial time for internal communicators? In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. It’s never been more important to get internal communications right. Communicators help teams connect when they can’t meet in person. They share stories from employees who are meeting unprecedented challenges with optimism and vigor.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? Not every organization is so assured, a Ragan Communications survey revealed.

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5 ways to unleash your employees’ inner rock stars

PR Daily

Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’. America might run on Dunkin’, but Dunkin’ runs on us,” says Shira Miller, chief communications officer at National DCP.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Recognize employees.

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How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. You know which skills, education, and experience your employees need. Use that information to do market research so you know where to find prospects on social media. Once you know where to find your recruiting audience, your next steps are social listening and content creation.

Heron Agency’s leader: Social media will lead post-COVID-19

PR Daily

RELATED: Join us for Ragan's Diversity & Inclusion for Communicators Virtual Workshop ]. 1 message to clients, co-workers or employees for the rest of 2020? The post Heron Agency’s leader: Social media will lead post-COVID-19 appeared first on PR Daily.

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5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Transparent communications is crucial as you move forward.

Topics that trend on social media during the COVID-19 crisis

PR Daily

Social listening reveals the discussions that are dirivng conversations on social media platforms. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. The post Topics that trend on social media during the COVID-19 crisis appeared first on PR Daily. Research Research Snapshot Social Media The WorkplaceRemote work and isolation top the list.

Arch Mortgage CEO uses instant messenger to chat with employees twice weekly

PR Daily

If you’re searching for ways to connect your leader to employees during the ongoing pandemic, consider a live chat session. My main thinking was the best way to get employees to share how they’re really feeling is to allow them to share in whatever way they feel most comfortable,” he says. “We

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

Tips for encouraging employees to share brand messages

PR Daily

Your workers are key ambassadors for your brand, especially on social media. One scroll down your social media feeds and you’ll notice that even though many brands strive for a personal approach on their social media profiles, they fail to achieve that goal or secure a genuine connection with their audience. In fact, 90% of brands use social media platforms to increase their visibility on the market.

Sears’ social media won’t go down without a fight

PR Daily

Sears might be down for the count, but its social media team is still throwing punches. The liquidation would have a hard impact on employees as more locations would be closed. However, Sears’ social media team hasn’t rolled over. Reuters reported: As the company and its bankruptcy advisers prepare for a possible liquidation, the retailer has taken to social media to reassure the public that it is still around. “We

15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

How isolation could be affecting your employees during the COVID-19 pandemic

PR Daily

Experts from Virgin Pulse explored how social distancing and WFH could be affecting well-being—and what you can do to help. For example, employees can be encouraged to use the time they would normally spend commuting as an opportunity to focus on personal and family activities.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

restrict employee travel. Business Insider reported : “While we have no information indicating any exposure to Nike employees, out of an abundance of caution, we are conducting a deep cleaning of campus,” a Nike spokesperson told KGW , the Portland, Oregon, NBC-affiliated station. If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust.

Share your social media journey for a chance to win $50

PR Daily

We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. If your job includes using social media in any way, we want to hear from you. This technology has become the biggest disrupter in communications—certainly in decades, and perhaps in centuries. You’re invited to participate in this research and share your views on social media’s function and its future.

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Marketers say that developing social media strategies to support their organizations’ business goals remains their No. How social media platforms rank vs. consumer behavior.

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5 social media tactics to expand and engage your audience

PR Daily

Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. They generally they can’t seem to develop their brand on social media networks to generate leads that convert. Brands can also uncover user-generated content with a social media monitoring tool.

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

Why social media should be treated as a conversation

PR Daily

How do you know if your social media messages offer sufficient value to your audience? Social media is an integral part of any digital marketer’s toolbox. However, social media is not just something that can be scheduled and left alone for weeks at a time. Communicators should monitor the engagement their social media campaigns receive, which goes beyond just “likes,” comments, and messages. Social Media

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. SOCIAL BUZZ.

4 steps to reduce a hospital social media crisis

PR Daily

Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen. Altimeter defines a social media crisis as “a crisis issue that arises in or is amplified by social media and results in negative mainstream media coverage, a change in business processes, or financial loss.”

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. With work from home orders still in place across much of the country, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Invest in social media monitoring. COVID-19 Social Media

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more. Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

Most employees believe workers should speak out

PR Daily

employees believe they should use their voice to speak on current topics, even if it’s critical of their employer. How likely are your employees to publicly disagree with your organization? According to research from Weber Shandwick, in partnership with KRC Research and United Minds, the majority of employees believe it’s OK to take a public stand against their employer. The post Most employees believe workers should speak out appeared first on PR Daily.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. They can also recruit job applicants and support their employer’s positions on industry or social issues. Share social media successes.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. Health care communications.