PRSay
APRIL 30, 2019
Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility. (No
PRSay
APRIL 25, 2023
Army Public Affairs Officer (PAO). These include my first experience as a student at the Defense Information School (DINFOS), commander and PAO in Afghanistan, and candidate for the Accreditation in Public Relations + Military Communication ( APR+M ) credential. After completing Army basic training at Fort Sill, Okla.,
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PRSay
JANUARY 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Our brains on stress.
Sword and the Script
AUGUST 18, 2020
LinkedIn acquired SlideShare in 2012. Professional communicators that have worked on similar messages know these things go through all sorts of review. Often the final result reflects an executive preference, but the communicator becomes the conduit. We dug into this in the 2020 JOTW Communications Survey this year.
Shift Communications
FEBRUARY 26, 2020
AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.
PRSay
NOVEMBER 2, 2017
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.
PRSay
AUGUST 13, 2020
During the 19 th century, abolitionists, suffragettes, temperance unions and labor groups acted as strategic communicators, using dramatic events, the news media and strategic alliances to influence opinion and bring about reforms. Murrow College of Communication at Washington State University in the fall of 2020.
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