Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. I don’t think so.

Corporate 60

Corporate Blogging Google Communications 60

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Gen Z demands a different PR communications approach than previous generations. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 99

Consumer Social Media Education Advertising 99

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. Look for them and help them grow.

How To 103

How To Employee Leadership Nonprofit 103

Deirdre Breakenridge

SEPTEMBER 21, 2015

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Publicity 150

Publicity Corporate Tools Agency 150

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Retail Study 120

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. A few additional thoughts from Landis Communications. The press will look beyond initiatives and internal communications. Consequently, the demand for consultants who specialize in sustainability communications is growing. In the U.S.,

Financial 52

Financial Government Storytelling System 52

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? ” We’ve been communicating via mid-level managers for YEARS.

Financial 80

Financial Employee Corporate Education 80

Deirdre Breakenridge

MAY 14, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . They do us a disservice as professional communicators, in my opinion. As a veteran of both corporate and agency environments, I know a few things to be true. Jason Sprenger is the president of Game Changer Communications.

Industry 150

Industry B2B Corporate Agency 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Jason Sprenger is the president of Game Changer Communications. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Jason Sprenger is the president of Game Changer Communications. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. Jason Sprenger is the president of Game Changer Communications. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

MAY 30, 2017

Questions regarding the legality and propriety of public disclosure through websites resurfaced when Netflix and its CEO, Reed Hastings, received Wells notices from the SEC staff communicating the staff’s intent to recommend an enforcement action against them for violation of RegFD. What is Material Information? Bankruptcies or receiverships.

Social Media 120

Social Media Media Facebook Analysis 120

Cision

DECEMBER 23, 2015

Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Read the crisis communications white paper! You need to invest and over-communicate.”. And over-communicate they did. That’s wrong. The takeaways?

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It lobbied hard to require schools to stock EpiPens, which looks suspect after reports that Bresch’s mother, as head of the National Association of State Boards of Education in 2012, led an effort to mandate that schools carry the product. The learning for communicators is a simple one: public perception counts. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 89

Social Media Conference Media Corporate 89

Solo PR Pro

APRIL 27, 2021

In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career. Do you have a defined budget for PR/communication services?” This post was originally published on September 18, 2012 and has been updated for 2021.

How To 110

How To Internal International Pitching 110

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. So, I put together a fabulous, and I mean fabulous, plan touching every communication channel you could think of. They loved it.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Comparison 49

Comparison Retail Study Tools 49

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process.

Media 79

Media Analytics Technology Corporate 79

Beyond PR

OCTOBER 28, 2016

What shareholder communications leaders can do to assure a smart UX for visitors is build/design your IR website to be responsive. One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Here are some examples of the sites we host. About the study.

Mobile 40

Mobile Study Construction Retail 40

Communications Conversations

NOVEMBER 9, 2018

A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. People-power that was obtained after years of trying to convince corporate bosses that we needed all these people to create social content.

Facebook 74

Facebook Brand Branding Social Media 74

Waxing UnLyrical

APRIL 19, 2013

It is indeed a crazy day for media and communications professionals. Last year, Gujarat Chief Minister, Narendra Modi, was the first Indian public figure to use Hangout to reach out to his audience (August 2012). Yet after all the announcements have been made, we all still have questions, and there is no one around to address them.

Google 95

Google Government Television YouTube 95

Stuart Bruce

JANUARY 5, 2015

A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. Being able to define PR isn’t, as some say, simply navel gazing.

Reputation 60

Reputation Corporate Ethics Communications 60

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. begun to think strategically about what these stakeholders call “communication and promotion.” Proof of win-win results of symmetrical communication. By Jiamin Ren. billion US) in sales in 2013. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Holly is now the vice president of corporate branding and partnerships at Polaris. Where is she now? Where is she now? Bank and Optum.

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

JULY 2, 2014

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

AUGUST 14, 2012

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NOW, it means reaching out to TWEET first.

Social Media 80

Social Media Media Fashion Twitter 80

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Comparison 40

Comparison Financial Study Retail 40

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. Will we become a global squad of thought police?

Publicity 87

Publicity Ethics Technology Government 87

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. The Flack American Red Cross NPR ProPublica'

Enterprise 44

Enterprise Financial Journalism Report 44