Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. Instead of coming clean about the hack when it happened in 2012, the company remained silent. These are words to live by when it comes to issues management and crisis communications. What happened and how?

Communications 119

Communications How To Crisis Survey 119

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. In 2023, the oldest Gen Zers will turn 26 years old.

How To 103

How To Employee Leadership Nonprofit 103

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? News is so important for communication professionals today, what is the TheSkimm’s approach to news sharing and keeping PR pros in the know? ” For me, theSkimm is an essential resource.

Interviews 329

Interviews Social Media Technology Resources 329

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 104

Communications Case Study Training Reputation 104

Deirdre Breakenridge

SEPTEMBER 21, 2015

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Publicity 150

Publicity Corporate Tools Agency 150

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 186

System Public Affairs Employee Nonprofit 186

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. My adopted community speaks to me in many ways. This is urban communication. How do cities communicate? Urban communication’ is the meshing, for better or worse, of technology and social interaction.” How has urban communication affected you?

Communications 87

Communications Travel System Community 87

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. A few additional thoughts from Landis Communications. The press will look beyond initiatives and internal communications. Consequently, the demand for consultants who specialize in sustainability communications is growing. In the U.S.,

Financial 52

Financial Government Storytelling System 52

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. Timing Considerations.

Reputation 60

Reputation Communications Financial Internal 60

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. Stacey Miller is the director, communications at Cision.

Communications 61

Communications Hotels Technology Tools 61

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications.

B2B 150

B2B Social Media Consumer B2C 150

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 138

Study Media Relations Media Measurement 138

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Messengers” are the second most likely group to communicate with messaging apps such as WhatsApp and Facebook Messenger (next to Architects), but are very specialized in this practice. Messengers.

Social Media 247

Social Media How To Media Journalism 247

5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can.

Small Business 103

Small Business Publicity System Community 103

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Doctor Spin

APRIL 17, 2023

2012, May 17). Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals. 2012, May 17). link] Nordstrom. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JULY 31, 2017

Since its inception in 2012, The Skimm has grown to more than 3.5 Maintaining ongoing conversations with consumers and fans means communicating frequently, and that requires you to have something to say. Personalize all communication. million subscribers. Create, Curate or Align With Good Content.

Strategy 215

Strategy How To Social Media Consumer 215

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 88

Social Media Conference Media Corporate 88

Reputation Specialist Michael Toebe

OCTOBER 2, 2021

Here’s a story that shows you don’t always know what trouble you might be getting yourself into when you communicate. The 45-year-old son of the duke, who died in 2012 at 86, wrote a long, stinging rebuke to Sting’s accusations, calling them “slander, poisonous and completely false.” Musician Sting.

Interviews 52

Interviews Newspapers Reputation Local 52

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Storytelling 68

Storytelling Community Video Interviews 68

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 2016 Skills of the PR pro of the Future. Opportunity here all over the place.

Analytics 60

Analytics Instagram Mobile Employee 60

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. A lot of the websites did so by bulk link-buying or getting them via link networks. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). You could even join the 365 Project community , if you think you’ll have more fun that way.

Facebook 63

Facebook Creativity Social Media Community 63

Beyond PR

JANUARY 13, 2017

According to the Corporation for National and Community Service , about 64.5 billion hours of volunteer service worth $175 billion in 2012. Think in terms of a community potluck, key chains, gift cards or a phone call – no thank you is too small. Background checks. Long hours. million Americans, or 26.5 Say Thank You.

Nonprofit 40

Nonprofit How To Energy Community 40

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Originally published at coveragebook.com.

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process.

Tools 120

Tools Pitching Web Enterprise 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. Are they active?

Pinterest 88

Pinterest Fashion Social Media Retail 88

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 85

Industry Media Technology Employee 85

ReimaginePR

JUNE 18, 2015

Can PR & Communications Solve Societal Apathy? What can conscientious communicators do? What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness? Written by Everett Martin. Selfish, right? Trend or die.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 45

Comparison Construction Study Retail 45

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Life and Death Communication: Lessons From the Ebola Epidemic. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 40

Case Study Study Measurement Pinterest 40